CIW E-Commerce Designer Certification Bible (Hardcover)
暫譯: CIW 電子商務設計師認證聖經 (精裝版)

This is the very first work on the Certified Internet Webmaster E-Commerce exam, in our dependable Certification Bible format, to appeal to motivated test-takers as well as those responsible for implementing e-commerce on the job.

CIW E-Commerce Designer Certification Bible closely follows Prosoft Training's curriculum and their objectives for the CIW E-Commerce exam. Throughout the chapters and exercises, the authors use a mock Web site, created to be used as a case-study for all phases of design and development. Topics include legal issues, marketing to the web, online promotion techniques, building a web site, attracting e-customers, supporting business-to-business activities, using online storefront packages, working with IIS, working with Site Server (Commerce Edition), customization, transaction security, and management.

Covers: Exam 1D0 425

Table of Contents

Preface.

Acknowledgments.

PART I: E-Commerce in Context.

Chapter 1: E-Commerce Overview.

Chapter 2: Legal Issues and the Internet.

Chapter 3: Marketing to the Web.

Chapter 4: Online Promotion Techniques.

PART II: Designing an Effective E-Commerce Presence.

Chapter 5: Building Usable Web Sites.

Chapter 6: E-Service for E-Customers.

Chapter 7: Supporting Business-to-Business Activities Online.

Chapter 8: Entry-Level E-Commerce Outsourcing.

Chapter 9: Mid-Level Online Storefront Packages.

Chapter 10: High-Level Online Storefront Packages.

Chapter 11: Case Studies: Creating an E-Commerce Company.

PART III: Building an E-Commerce Site Foundation.

Chapter 12: Going Behind the Scenes.

Chapter 13: Working with Internet Information Server.

Chapter 14: Working with E-Commerce Software: Actinic Business.

Chapter 15: Customizing an E-Commerce Site.

PART IV: Operating and Enhancing E-Commerce Sites.

Chapter 16: Creating Online Catalogs.

Chapter 17: Processing Online Transactions.

Chapter 18: Supporting E-Services.

Chapter 19: E-Commerce Transaction Security.

Chapter 20: Managing E-Business information.

Chapter 21: Managing an E-Commerce Web Site.

Appendix A: What's on the CD-ROM.

Appendix B: Sample Exam.

Appendix C: Exam Objectives Matrix.

Appendix D: Exam Tips.

Appendix E: E-Commerce Resources Online.

Appendix F: Checklist: Planning E-Commerce.

Appendix G: Companies and Products Mentioned.

Appendix H: E-Commerce Bibliography.

Glossary.

Index.

End-User License Agreement.

CD-ROM Installation Instructions.