The Power of Networks: Six Principles That Connect Our Lives
暫譯: 網絡的力量:連結我們生活的六大原則

Christopher G. Brinton, Mung Chiang

  • 出版商: Princeton University
  • 出版日期: 2016-10-04
  • 售價: $1,450
  • 貴賓價: 9.5$1,378
  • 語言: 英文
  • 頁數: 328
  • 裝訂: Hardcover
  • ISBN: 0691170711
  • ISBN-13: 9780691170718
  • 海外代購書籍(需單獨結帳)

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商品描述

What makes WiFi faster at home than at a coffee shop? How does Google order search results? Why do Amazon, Netflix, and YouTube use fundamentally different rating and recommendation methods―and why does it matter? Is it really true that everyone on Facebook is connected in six steps or less? And how do cat videos―or anything else―go viral? The Power of Networks answers questions like these for the first time in a way that all of us can understand and use, whether at home, the office, or school. Using simple language, analogies, stories, hundreds of illustrations, and no more math than simple addition and multiplication, Christopher Brinton and Mung Chiang provide a smart but accessible introduction to the handful of big ideas that drive the technical and social networks we use every day―from cellular phone networks and cloud computing to the Internet and social media platforms.

The Power of Networks unifies these ideas through six fundamental principles of networking, which explain the difficulties in sharing network resources efficiently, how crowds can be wise or not so wise depending on the nature of their connections, how there are many building-blocks of layers in a network, and more. Understanding these simple ideas unlocks the workings of everything from the connections we make on Facebook to the technology that runs such platforms. Along the way, the authors also talk with and share the special insights of renowned experts such as Google's Eric Schmidt, former Verizon Wireless CEO Dennis Strigl, and "fathers of the Internet" Vint Cerf and Bob Kahn.

Networks are everywhere. The Power of Networks shows how they work―and what understanding them can do for you.

商品描述(中文翻譯)

什麼讓家中的 WiFi 比咖啡店的更快?Google 是如何排序搜尋結果的?為什麼 Amazon、Netflix 和 YouTube 使用根本不同的評分和推薦方法——這有什麼重要性?在 Facebook 上每個人真的都能在六步之內相連嗎?貓咪影片或其他任何東西是如何變得病毒式傳播的?網絡的力量 首次以所有人都能理解和使用的方式回答這些問題,無論是在家、辦公室還是學校。Christopher Brinton 和 Mung Chiang 使用簡單的語言、類比、故事、數百幅插圖,以及不超過簡單加法和乘法的數學,提供了一個聰明但易於理解的介紹,涵蓋了驅動我們每天使用的技術和社交網絡的幾個重要概念——從行動電話網絡和雲計算到互聯網和社交媒體平台。

網絡的力量 通過六個基本的網絡原則統一了這些概念,這些原則解釋了有效分享網絡資源的困難、群眾的智慧或不智慧取決於他們的連接性質、以及網絡中有許多層次的基本構建塊等等。理解這些簡單的概念可以解鎖從我們在 Facebook 上建立的連接到運行這些平台的技術的運作過程。在此過程中,作者還與知名專家如 Google 的 Eric Schmidt、前 Verizon Wireless CEO Dennis Strigl,以及「互聯網之父」Vint Cerf 和 Bob Kahn 進行對話並分享他們的特殊見解。

網絡無處不在。網絡的力量 展示了它們是如何運作的——以及理解它們能為你帶來什麼。