The Social Media Marketing Book (Paperback) (社群媒體行銷書)
Dan Zarrella
- 出版商: O'Reilly
- 出版日期: 2009-12-22
- 定價: $660
- 售價: 3.0 折 $199
- 語言: 英文
- 頁數: 232
- 裝訂: Paperback
- ISBN: 1107008417
- ISBN-13: 9780596806606
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相關分類:
行銷/網路行銷 Marketing
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商品描述
Are you looking to take advantage of social media for your business or organization? With easy-to-understand introductions to blogging, forums, opinion and review sites, and social networks such as Twitter, Facebook, and LinkedIn, this book will help you choose the best -- and avoid the worst -- of the social web's unique marketing opportunities.
The Social Media Marketing Book guides you through the maze of communities, platforms, and social media tools so you can decide which ones to use, and how to use them most effectively. With an objective approach and clear, straightforward language, Dan Zarrella, aka "The Social Media & Marketing Scientist," shows you how to plan and implement campaigns intelligently, and then measure results and track return on investment. Whether you're a seasoned pro or new to the social web, this book will take you beyond the jargon to social media marketing mastery.
- Make sense of this complicated environment with the help of screenshots, graphs, and visual explanations
- Understand the history and culture of each social media type, including features, functionality, and protocols
- Get clear-cut explanations of the methods you need to trigger viral marketing successes
- Choose the technologies and marketing tactics most relevant to your campaign goals
- Learn how to set specific goals for your campaigns and evaluate them according to key performance indicators
商品描述(中文翻譯)
你是否想要利用社交媒體來推廣你的企業或組織?本書將為你介紹部落格、論壇、意見和評論網站,以及Twitter、Facebook和LinkedIn等社交網絡,幫助你選擇社交網絡獨特的營銷機會中最好的,並避免最糟糕的。《社交媒體營銷書》將引導你穿越社群、平台和社交媒體工具的迷宮,幫助你決定該使用哪些工具,以及如何最有效地使用它們。作者Dan Zarrella,也被稱為“社交媒體和營銷科學家”,以客觀的方法和清晰直接的語言,向你展示如何智能地規劃和實施營銷活動,並測量結果和追蹤投資回報。無論你是經驗豐富的專家還是新手,本書都將帶你超越行話,掌握社交媒體營銷的技巧。
本書通過屏幕截圖、圖表和視覺解釋,幫助你理解這個複雜的環境。你將了解每種社交媒體類型的歷史和文化,包括功能、功能和協議。你將清楚地了解觸發病毒式營銷成功所需的方法。你將選擇與你的營銷目標最相關的技術和營銷策略。你將學習如何為你的營銷活動設定具體目標,並根據關鍵績效指標進行評估。