slide:ology: The Art and Science of Creating Great Presentations (Paperback)
暫譯: slide:ology:創造精彩簡報的藝術與科學(平裝本)
Nancy Duarte
- 出版商: O'Reilly
- 出版日期: 2008-09-16
- 定價: $1,575
- 售價: 9.5 折 $1,496
- 語言: 英文
- 頁數: 296
- 裝訂: Paperback
- ISBN: 0596522347
- ISBN-13: 9780596522346
-
相關分類:
企業資源規劃 Erp、管理與領導 Management-leadership
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商品描述
No matter where you are on the organizational ladder, the odds are high that you've delivered a high-stakes presentation to your peers, your boss, your customers, or the general public. Presentation software is one of the few tools that requires professionals to think visually on an almost daily basis. But unlike verbal skills, effective visual expression is not easy, natural, or actively taught in schools or business training programs. slide:ology fills that void.
Written by Nancy Duarte, President and CEO of Duarte Design, the firm that created the presentation for Al Gore's Oscar-winning film, An Inconvenient Truth, this book is full of practical approaches to visual story development that can be applied by anyone. The book combines conceptual thinking and inspirational design, with insightful case studies from the world's leading brands. With slide:ology you'll learn to:
- Connect with specific audiences
- Turn ideas into informative graphics
- Use sketching and diagramming techniques effectively
- Create graphics that enable audiences to process information easily
- Develop truly influential presentations
- Utilize presentation technology to your advantage
Millions of presentations and billions of slides have been produced -- and most of them miss the mark. slide:ology will challenge your traditional approach to creating slides by teaching you how to be a visual thinker. And it will help your career by creating momentum for your cause.
商品描述(中文翻譯)
無論你在組織階梯上的位置如何,你很可能已經向同事、上司、客戶或公眾進行過高風險的簡報。簡報軟體是少數幾種要求專業人士幾乎每天都要進行視覺思考的工具之一。但與口頭表達能力不同,有效的視覺表達並不容易、自然,或在學校或商業培訓計劃中積極教授。《slide:ology》填補了這一空白。
本書由Nancy Duarte撰寫,她是Duarte Design的總裁兼首席執行官,該公司為阿爾·戈爾的奧斯卡獲獎電影《不便的真相》創作了簡報。本書充滿了可供任何人應用的視覺故事發展的實用方法。這本書結合了概念思維和啟發性設計,並提供了來自世界頂尖品牌的深刻案例研究。透過《slide:ology》,你將學會:
- 與特定觀眾建立聯繫
- 將想法轉化為資訊圖形
- 有效使用素描和圖示技術
- 創建使觀眾能夠輕鬆處理資訊的圖形
- 發展真正有影響力的簡報
- 利用簡報技術為自己帶來優勢
數以百萬計的簡報和數十億張幻燈片已經被製作出來——而其中大多數都未能達到預期效果。《slide:ology》將挑戰你傳統的幻燈片創作方法,教你如何成為一位視覺思考者。它將通過為你的事業創造動力來幫助你的職業生涯。