YouTube: An Insider's Guide to Climbing the Charts (Paperback)
暫譯: YouTube:登上排行榜的內幕指南(平裝本)

Alan Lastufka, Michael W. Dean

  • 出版商: O'Reilly
  • 出版日期: 2008-12-30
  • 定價: $1,050
  • 售價: 5.0$525
  • 語言: 英文
  • 頁數: 304
  • 裝訂: Paperback
  • ISBN: 0596521146
  • ISBN-13: 9780596521141
  • 立即出貨

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商品描述

Want to make a splash on YouTube? Even go viral? You've come to the right place. This book is written by two veteran 'Tubers who live their art and know what they're talking about -- especially Alan Lastufka, a.k.a. "fallofautumndistro," who has over 50,000 YouTube subscribers and over 6 million views. Alan and co-author Michael W. Dean show you how to make a quality video, and how to optimize, encode, upload, and promote it. This book can't promise you'll be rich and famous, but it can tell you how to make great video art, and what you need to do to get your work seen. You'll learn about:
  • Storytelling and directing
  • Shooting, editing, and rendering
  • Creating your very own channel
  • Broadcasting user-generated content
  • Re-broadcasting commercial content
  • Cultivating a devoted audience
  • Fitting into the YouTube community
  • Becoming a success story
Join Alan, who makes part of his living from YouTube, and Michael, a successful filmmaker, author, and D.I.Y. art pioneer. They'll take you from the basics of gear to making it big on YouTube, with a focus on networking and interaction. You'll also sit in on informative interviews with YouTube stars LisaNova, Hank Green (vlogbrothers), WhatTheBuckShow, nalts, and liamkylesullivan.

Alan and Michael understand viral marketing -- and they know what it takes to get your work on everyone's YouTube radar. And, once you read this book, so will you.

商品描述(中文翻譯)

想在 YouTube 上引起轟動?甚至讓影片變得病毒式傳播?你來對地方了。本書由兩位資深的 YouTuber 撰寫,他們熱愛自己的藝術並且了解自己在說什麼——特別是 Alan Lastufka,也就是 'fallofautumndistro',他擁有超過 50,000 名 YouTube 訂閱者和超過 600 萬的觀看次數。Alan 和共同作者 Michael W. Dean 將教你如何製作高品質的影片,以及如何優化、編碼、上傳和推廣它。本書無法保證你會變得富有和出名,但它可以告訴你如何創作出優秀的影片藝術,以及你需要做什麼來讓你的作品被看到。你將學到:

- 故事講述和導演
- 拍攝、編輯和渲染
- 創建你自己的頻道
- 廣播用戶生成的內容
- 重新廣播商業內容
- 培養忠實的觀眾
- 融入 YouTube 社群
- 成為成功的故事

加入 Alan,他的部分收入來自 YouTube,以及 Michael,一位成功的電影製作人、作家和 D.I.Y. 藝術先驅。他們將帶你從基本的設備開始,直到在 YouTube 上取得成功,重點在於建立人脈和互動。你還將參加與 YouTube 明星 LisaNova、Hank Green(vlogbrothers)、WhatTheBuckShow、nalts 和 liamkylesullivan 的資訊性訪談。

Alan 和 Michael 理解病毒式行銷——他們知道如何讓你的作品進入每個人的 YouTube 雷達。而且,一旦你讀完這本書,你也會明白。