Google Advertising Tools : Cashing in with AdSense and AdWords, 2/e (Paperback)

Harold Davis

Google Advertising Tools : Cashing in with AdSense and AdWords, 2/e (Paperback)

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商品描述

With this book, you'll learn how to take full advantage of Google AdWords and AdSense, the sophisticated online advertising tools used by thousands of large and small businesses. This new edition provides a substantially updated guide to advertising on the Web, including how it works in general, and how Google's advertising programs in particular help you make money.

You'll find everything you need to work with AdWords, which lets you generate text ads to accompany specific search term results, and AdSense, which automatically delivers precisely targeted text and image ads to your website. Google Advertising Tools focuses on best practices, with several case studies that demonstrate which approaches work well, which don't, and why. Google's ad programs can help any business with a web presence, and this guide explains precisely how to use them.

  • Learn how to create effective campaign plans for your website
  • Understand the PageRank algorithm, Search Engine Optimization (SEO), and Search Engine Marketing (SEM)
  • Drive traffic to your website and make money as an advertising host
  • Add AdSense code and Google search to your site
  • Learn how content, search, and referral ads perform
  • Create and edit AdWord campaigns
  • Monitor AdWords activity and improve your campaign's performance

商品描述(中文翻譯)

這本書將教你如何充分利用Google AdWords和AdSense，這是成千上萬家大大小小企業使用的專業線上廣告工具。這本新版提供了一個大幅更新的網路廣告指南，包括一般的運作方式以及Google的廣告計畫如何幫助你賺錢。你將找到一切需要的資訊來使用AdWords，這讓你能夠產生與特定搜尋結果相關的文字廣告，以及AdSense，它會自動提供精準定位的文字和圖像廣告到你的網站上。《Google廣告工具》著重於最佳實踐，並提供了幾個案例研究，展示了哪些方法適用，哪些不適用，以及原因。Google的廣告計畫可以幫助任何有網路存在的企業，而這本指南將詳細解釋如何使用它們。

本書的內容包括：
- 學習如何為你的網站建立有效的廣告計畫
- 了解PageRank演算法、搜尋引擎優化（SEO）和搜尋引擎行銷（SEM）
- 增加網站流量並作為廣告主賺錢
- 在你的網站上添加AdSense代碼和Google搜尋
- 了解內容、搜尋和推薦廣告的表現
- 創建和編輯AdWord廣告計畫
- 監控AdWords活動並提升你的廣告計畫表現

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