Lettering and Alphabets: 85 Complete Alphabets (Paperback)
暫譯: 字母與字母表:85種完整字母表(平裝本)

J. Albert Cavanagh

  • 出版商: Dover Publications
  • 出版日期: 1955-06-01
  • 售價: $840
  • 貴賓價: 9.5$798
  • 語言: 英文
  • 頁數: 128
  • 裝訂: Paperback
  • ISBN: 0486200531
  • ISBN-13: 9780486200538
  • 無法訂購

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商品描述

Here is a practical book that not only teaches a full course in professional lettering but also contains dozens of hand-lettered alphabets that may be reproduced without cost or permission.
This volume is particularly valuable to beginners who want to get a job with an advertising agency, publisher, or commercial art studio. The author begins his text with discussions of such fundamentals as the correct pencil grip and how to transfer corrected letters from tracing paper to layout. Step-by-step instructions include spacing letters and giving them an individual character, filling in headlines quickly on rough layouts, condensing lettering, and working with brushes, leading up to full descriptions of Garamond, Caslon, Bodini, Formal Script, Barnum, and many other useful lettering styles. All of this is made clear and graphic with the author's own illustrations.
Used as a swipe file for lettering material for ads, trademark designs, monograms, and other commercial work, or as an instruction book in the art of lettering, this book will prove both a time saver and a money saver for any artist.

商品描述(中文翻譯)

這是一本實用的書籍,不僅教授專業字母設計的完整課程,還包含數十種可免費複製的手寫字母表。這本書對於希望在廣告公司、出版社或商業藝術工作室找到工作的初學者特別有價值。作者在文本中首先討論了一些基本概念,例如正確的鉛筆握法以及如何將修正過的字母從描圖紙轉移到佈局上。逐步指導包括字母間距的調整和賦予字母個性、在粗略佈局上快速填寫標題、壓縮字母,以及使用畫筆的技巧,最終詳細描述了Garamond、Caslon、Bodoni、Formal Script、Barnum等多種實用的字母風格。所有這些都通過作者自己的插圖清晰明瞭地呈現出來。作為廣告、商標設計、字母組合及其他商業工作的字母素材參考檔案,或作為字母藝術的教學書籍,這本書將為任何藝術家節省時間和金錢。