Information Technology: Strategic Decision-Making for Managers
暫譯: 資訊科技：管理者的策略決策制定

Henry C. Lucas JR

Information Technology: Strategic Decision-Making for Managers
  • 出版商: Wiley
  • 售價: $5,780
  • 貴賓價: 9.5 折 $5,491
  • 語言: 英文
  • 頁數: 446
  • 裝訂: Hardcover
  • ISBN: 0471652938
  • ISBN-13: 9780471652939

    • 海外代購書籍(需單獨結帳)

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Description:

Take an active role in managing technology!
From new business models to new types of business, information technology has become a key driver of business and an essential component of corporate strategy. But simply acquiring technology is not enough; organizations must manage IT effectively to gain the competitive advantage.
Henry Lucas's Information Technology: Strategic Decision Making for Managers focuses on the key knowledge and skills you need to take an active role in managing technology and obtain the maximum benefits from investing in IT. Offering streamlined, up-to-date coverage, the text is ideally suited for MBA students or anyone who wants to learn more about how to gain the competitive advantage by successfully managing IT.
Features
* Focuses on managerial issues: This text explores the many real technology issues confronting today's managers, such as what to do with legacy systems, when to outsource, and how to choose a source of processing and services.
* Shows how to evaluate IT investments: Two full chapters cover the value of information technology and how to evaluate IT project proposals using both net present value and real options approaches.
* Balances technical and managerial coverage: This balance helps you understand how diverse companies have developed their IT architectures and environments.
* Explains the various applications of technology: Concrete examples illustrate major IT applications, such as ecommerce, ERP, CRM, decision and intelligent systems, and knowledge management.

Table of Contents:

Preface.

Chapter 1. Technology Transforms the Organization.

Chapter 2. A Dynamic Model of IT Strategy in a Netcentric Economy.

Chapter 3. New Business Models.

Chapter 4. Organizational Transformation with IT.

Chapter 5. Globalization and IT in International Business.

Chapter 6. Assessing the Value of Investing in IT: The Productivity Paradox.

Chapter 7. Making the IT Investment Decision.

Chapter 8. Choosing Technology.

Chapter 9.  Implementing IT.

Chapter 10. Structuring and Managing The IT Function.

Chapter 11. Management Control of Information Technology.

Chapter 12. The Legacy Environment.

Chapter 13. The First Component: Computer Systems.

Chapter 14. The Second Component: The Database.

Chapter 15. The Third Component: Powerful Networks.

Chapter 16. Electronic Commerce: Changing How Business Is Done.

Chapter 17. Business Process: Examples from ERP and CRM.

Chapter 18. Decision and Intelligent Systems.

Chapter 19. Knowledge Management: Benefiting from Core Competencies.

Chapter 20. Technology Haves and Have Nots: The Digital Divide in the US and the World.

Chapter 21. Ethical Issues and a Look Ahead.

Bibliography.

Index. 

商品描述(中文翻譯)

**描述：**
積極參與技術管理！
從新的商業模式到新型態的商業，資訊科技已成為商業的關鍵驅動力和企業策略的必要組成部分。但僅僅獲得技術是不夠的；組織必須有效管理資訊科技，以獲得競爭優勢。
亨利·盧卡斯的《資訊科技：管理者的策略決策》專注於您需要掌握的關鍵知識和技能，以積極參與技術管理並從資訊科技投資中獲得最大利益。該書提供精簡且最新的內容，特別適合MBA學生或任何希望了解如何通過成功管理資訊科技來獲得競爭優勢的人士。
**特點**
* 專注於管理問題：本書探討當今管理者面臨的許多實際技術問題，例如如何處理舊系統、何時外包以及如何選擇處理和服務的來源。
* 展示如何評估資訊科技投資：兩章完整內容涵蓋資訊科技的價值以及如何使用淨現值和實際選擇方法來評估資訊科技項目提案。
* 平衡技術與管理的內容：這種平衡有助於您理解不同公司如何發展其資訊科技架構和環境。
* 解釋技術的各種應用：具體範例說明主要的資訊科技應用，如電子商務、ERP、CRM、決策和智能系統，以及知識管理。

**目錄：**
前言。
第一章。技術轉型組織。
第二章。在網絡中心經濟中的資訊科技策略動態模型。
第三章。新的商業模式。
第四章。利用資訊科技進行組織轉型。
第五章。全球化與國際商業中的資訊科技。
第六章。評估投資資訊科技的價值：生產力悖論。
第七章。做出資訊科技投資決策。
第八章。選擇技術。
第九章。實施資訊科技。
第十章。結構化和管理資訊科技功能。
第十一章。資訊科技的管理控制。
第十二章。舊有環境。
第十三章。第一個組件：計算機系統。
第十四章。第二個組件：資料庫。
第十五章。第三個組件：強大的網絡。
第十六章。電子商務：改變商業運作方式。
第十七章。業務流程：來自ERP和CRM的範例。
第十八章。決策和智能系統。
第十九章。知識管理：從核心競爭力中獲益。
第二十章。技術的有與無：美國及全球的數位鴻溝。
第二十一章。倫理問題與未來展望。
參考文獻。
索引。

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