Information Systems: Creating Business Value
暫譯: 資訊系統:創造商業價值

Mark W. Huber, Craig A. Piercy, Patrick G. McKeown

相關主題

商品描述

Description
Most students, regardless of their major, need to understand information systems and technologies and their importance to the success of business organizations. While many of today's students have lived with technology their whole lives, they do not see the connection between what they use every day and what they need to understand to be successful in the business world. Information Systems: Creating Business Value by Mark Huber, Craig Piercy and Pat McKeown of the University of Georgia is organized using a unique spiral approach that leads students from the individual, to the organization, to the business partner perspective, allowing them to begin with what they understand, and then expand that knowledge to understand how it can help them success in the business world.

Students are more engaged when they begin with what they already know. Therefore, the spiral approach to learning information systems used in this text reinforces learning through expansion of topics from the individual level, to the organizational level, and then to the business-partner level. This approach will enhance student engagement with the course material as well as improve retention.

Within each layer of the spiral are three chapters, the first of which focuses on the basics of business, the second on technology, and the third on decision-making and problem solving. The goal is to teach that the effective integration of IS with knowledge can drive the creation of significant business value.
 
 
Table of Contents
PART ONE: THE INDIVIDUAL PERSPECTIVE.

Chapter 1. Introduction to Information Systems.

Chapter 2. Fundamentals of Information Technology.

Chapter 3. Doing Knowledge Work to Create Business Value.

PART TWO: THE ORGANIZATIONAL PERSPECTIVE.

Chapter 4. Business Fundamentals and IT Strategy.

Chapter 5. IT for the Organization.

Chapter 6. Creating Connected Solutions Through IS.

PART THREE: THE BUSINESS PARTNER PERSPECTIVE.

Chapter 7. E-Commerce for Consumers and Organizations.

Chapter 8. E-Commerce Technologies.

Chapter 9. The Connected Enterprise: Business Partnering and Protecting.

Field Guides.

A. The Details of IT Hardware.

B. The Details of Software.

C. The Details of Networking.

D. The Details of SQL, Logical Modeling, and XML

商品描述(中文翻譯)

描述

大多數學生,不論其主修為何,都需要理解資訊系統和技術及其對商業組織成功的重要性。雖然當今許多學生一生都與科技共存,但他們並未看到日常使用的技術與在商業世界中成功所需理解的內容之間的聯繫。《資訊系統:創造商業價值》由喬治亞大學的Mark Huber、Craig Piercy和Pat McKeown所著,採用獨特的螺旋式教學方法,將學生從個人層面引導至組織層面,再到商業夥伴的視角,讓他們從已知的內容開始,然後擴展知識,以理解這些知識如何幫助他們在商業世界中取得成功。

當學生從他們已知的內容開始時,參與感會更強。因此,本書所使用的螺旋式學習方法通過從個人層面擴展到組織層面,再到商業夥伴層面來加強學習。這種方法將增強學生對課程材料的參與感,並改善知識的保留。

在每一層螺旋中有三個章節,第一個章節專注於商業基礎,第二個章節專注於技術,第三個章節則專注於決策和問題解決。目標是教導有效整合資訊系統(IS)與知識可以驅動顯著商業價值的創造。

目錄

第一部分:個人視角。
第1章:資訊系統導論。
第2章:資訊科技基礎。
第3章:進行知識工作以創造商業價值。
第二部分:組織視角。
第4章:商業基礎與IT策略。
第5章:組織的IT。
第6章:通過資訊系統創造連接解決方案。
第三部分:商業夥伴視角。
第7章:消費者和組織的電子商務。
第8章:電子商務技術。
第9章:連接企業:商業夥伴關係與保護。
實地指南。
A. IT硬體的細節。
B. 軟體的細節。
C. 網路的細節。
D. SQL、邏輯建模和XML的細節。