Network Service Investment Guide: Maximizing ROI in Uncertain Times
暫譯: 網路服務投資指南：在不確定時期最大化投資回報率

* This first-ever valuation guide shows how to select and manage network-based services to ensure maximum return on investment
* Explains how to manage the costs and tradeoffs between distributed and centralized management structures
* Shows how to avoid risking too much for too little return due to unpredictable overall market conditions
* Covers network-based services such as Internet access, application management, hosting, voice and data services, and the new breed of SOAP/XML Web services

Table of Contents

Books in Series.

Foreword: Networking Council Foreword.

Chapter 1. Introduction.

PART ONE: BACKGROUND, FRAMEWORK, AND THEORY.

Chapter 2. Network-Based Services.

Chapter 3. Internet End-2-End Argument.

Chapter 4. Management Structure of Network-Based Services.

Chapter 5. Intuitive View of Options Theory.

Chapter 6. Market Uncertainty.

Chapter 7. Theories about How to Manage Network-Based Services.

PART TWO: THE CASE STUDIES.

Chapter 8. Email Case Study.

Chapter 9. Basic Voice Services.

PART THREE: APPLYING THIS NEW THEORY.

Chapter 10. Voice over IP: SIP and Megaco.

Chapter 11. Coexistence of 802.11 and 3G Cellular: Leaping the Garden Wall.

Chapter 12. Web Applications and Services.

Chapter 13. Conclusion and Advice to Readers.

Appendix: A Formal Theory and eal Options-Based Model.

References.

Index.