The Art of the App Store: The Business of Apple Development (Paperback)

As the team leader for the second most popular iPhone game app in the App Store, Dane Baker knows what it takes to be the apple of the App Store?s eye. With this invaluable book, he offers a non-technical look at all aspects of the iPhone application development landscape and gets to the core of what makes a popular?and profitable?application. From knowing your customer to to launching a successful app, and everything in between, this must-have guide navigates such topics as developing a concept, analyzing the competition, , considerations before the launch, marketing, building a community, and maintaining market share? to name a few.

• Serves as a non-technical guide to best practices for developing apps for the iPhone and iPod touch that will succeed
• Delivers invaluable insight on conducting market research, streamlining development, and analyzing what makes an app successful
• Shares rarely revealed advice for creating specific planning and development documents to save you time and money and yield a better app
• Encourages you to adopt Apple?s approach to software to gain an accurate sense of what works and what doesn?t?and why

Open the vault to App Store success with this indispensable guide!