Fedora Bible 2011 Edition: Featuring Fedora Linux 14 (Paperback)
暫譯: Fedora 聖經 2011 年版:包含 Fedora Linux 14 (平裝本)
Christopher Negus, Eric Foster-Johnson
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商品描述
Apple's iAd Network is revolutionizing mobile advertising and bringing television quality ads to the palm of the hand. To advertisers, it offers unique access to the global audience of iPhone, iPad, and iPod touch users. In straightforward and fun For Dummies style, iAd Marketing For Dummies walks users through the steps necessary to create a successful advertising experience for the iOS platform. The book covers iAd advertising options and strategies, the building blocks of an iAd, and developing an impactful iAd marketing plan. Special attention is given to the iPad and the role of branded apps in mobile advertising.
- Explains how to create an iAd marketing strategy and incorporate it into your overall marketing plan
- Details best practices for iAd development and for measuring an ad?s success
- Suggests ideas for overcoming the unique obstacles and challenges that come with iAd advertising and marketing
- Lists the ten Do's and Don'ts for iAds along with the author?s top ten favorite iAd campaigns
iAd Marketing For Dummies is the ideal guide to engaging, captivating, and connecting with nearly 100 million iPhone, iPad, and iPod touch users around the world via Apple's iAd Network.
商品描述(中文翻譯)
如何充分利用蘋果 iAd 網路廣告的指南
蘋果的 iAd 網路正在革新行動廣告,將電視品質的廣告帶到手掌之中。對於廣告商來說,它提供了獨特的機會,能夠接觸到全球的 iPhone、iPad 和 iPod touch 使用者。這本書以簡單有趣的《For Dummies》風格,指導使用者完成在 iOS 平台上創建成功廣告體驗所需的步驟。書中涵蓋了 iAd 廣告選項和策略、iAd 的基本組成部分,以及制定有影響力的 iAd 行銷計畫。特別關注 iPad 及品牌應用程式在行動廣告中的角色。
- 解釋如何創建 iAd 行銷策略並將其納入整體行銷計畫
- 詳細說明 iAd 開發的最佳實踐以及衡量廣告成功的方法
- 提出克服 iAd 廣告和行銷所面臨的獨特障礙和挑戰的想法
- 列出 iAds 的十個應做和不應做的事項,以及作者最喜愛的十個 iAd 活動
iAd Marketing For Dummies 是一本理想的指南,幫助您通過蘋果的 iAd 網路與全球近 1 億的 iPhone、iPad 和 iPod touch 使用者互動、吸引和連結。