M-Profits: Making Money from 3G Services
暫譯: M-Profits：從3G服務中獲利

Description:

UMTS as a technology allows for exciting new applications of some of the best ideas of services in the fixed telecoms, cellular/mobile telecoms, and internet environments, with many revolutionary new possibilities which simply do not exist in the current media and communications vehicles.The current worldwide interest in UMTS/3G is driven partly by the iminent roll-out of the new infrastructure during 2002/3. The general consensus in the telecoms industry is that that services will be driving this new UMTS/3G industry, and with no historical reference points, a large worldwide demand exists for this type of book. m-Profits: Making Money from 3G Servives will discuss 3G services from the view of what is needed for the service to provide value to the user, which technical features of the 3G network will be used, what is the value proposition for the user, how will money be made out of delivering the service, and discussions on how revenue sharing propositions might work to benefit content providers and network operators.

• Addresses subject from the viewpoints of network operator, virtual operator, service provider, content provider, and end-user
• Explains how will money be made out of delivering 3G services
• Covers the key issues of revenue sharing and competition
• Includes 12 service vignettes

Essential reading for mobile operators dealing with marketing, product development, 3G people, content providers, business Development, mobile Services people, consultants, bankers and media professionals.

 

Table of Contents

Foreword.

Acknowledgements.

Intro to m-Profits: Show Me the Money.

Characteristics of Mobile Services: What Makes Them Different.

Mobile Phone the Most Personal Device: Cannot Live Without It.

Micro-payments: The Magical Key to Content Revenues.

The 5 M's of 3G Services: Recipe for Killer Cocktails.

The Profits of Movement Services: Escaping the Fixed Place.

The Profits of Mobile Services: Expanding the Concept of Time.

The Profits of 'Me' Services.

The Profits of Money Services: Expending Financial Resources.

The Profits of Machine Services: Empowering Gadgets and Devices.

Money Patterns in Cellular Networks: The 'Hockey Stick' Curves.

Tariffing: Just Below the Pain Threshold.

Marketing 3G Services.

Competition in 3G Services: More Competitors.

Revenue Sharing and Partnering: When You Cannot Do It Alone.

Business Case of 3G for the Operator: Revenues, Cost and Profitability.

Money Migration: Know the Streams.

4G: What Next?

Postscript: Final Thoughts.

m-Dictionary.

Abbreviations.

Bibliography.

Websites.

Services Index.

Index.