Branded!: How Retailers Engage Consumers with Social Media and Mobility (Hardcover)
暫譯: 品牌化！零售商如何利用社交媒體和行動裝置吸引消費者（精裝版）

Bernie Brennan, Lori Schafer

Branded!: How Retailers Engage Consumers with Social Media and Mobility (Hardcover)
  • 出版商: Wiley
  • 出版日期: 2010-10-19
  • 售價: $1,280
  • 貴賓價: 9.5 折 $1,216
  • 語言: 英文
  • 頁數: 288
  • 裝訂: Hardcover
  • ISBN: 0470768673
  • ISBN-13: 9780470768679

    • 海外代購書籍(需單獨結帳)

相關主題

商品描述

Written through the eyes of retail and technology executives, Branded! explores retailers who are successfully implementing social media and mobility strategies.
Market-leading retailers are engaging technology-savvy customers though social media and mobility. Branded! reveals how these digital communication channels are an extension of a retailer's culture and strategy resulting in building brand equity. Comprehensive reviews of Starbucks, Zappos, Wet Seal, Macy's, 1-800-Flowers.com, JCPenney, Pizza Hut and Best Buy are featured. Branded!:
  • Provides a clear review of social media as well as the rapid changes in the development and use of mobility.
  • Demonstrates why retailers cannot 'wait and see', and must move rapidly
  • Shows how each company's social media and mobility initiatives are based on the individual personality of the company.
  • Discusses sophisticated analytic tools that enable retailers to measure their performance and make informed decisions on the data

商品描述(中文翻譯)

《品牌！》是從零售和科技高管的角度撰寫的，探討了成功實施社交媒體和行動策略的零售商。市場領先的零售商透過社交媒體和行動技術與精通科技的顧客互動。《品牌！》揭示了這些數位溝通渠道如何成為零售商文化和策略的延伸，從而建立品牌價值。書中詳細回顧了星巴克（Starbucks）、Zappos、Wet Seal、梅西百貨（Macy's）、1-800-Flowers.com、JCPenney、必勝客（Pizza Hut）和百思買（Best Buy）等公司。

《品牌！》：
- 提供社交媒體的清晰回顧，以及行動技術發展和使用的快速變化。
- 展示為什麼零售商不能「觀望」，必須迅速行動。
- 顯示每家公司在社交媒體和行動計畫上的舉措是基於公司的個性。
- 討論能夠幫助零售商衡量其表現並根據數據做出明智決策的複雜分析工具。

類似商品