Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business (Hardcover)
暫譯: 內容規則：如何創建引人入勝的部落格、播客、影片、電子書、網路研討會（及更多）以吸引客戶並激發您的業務（精裝版）
Ann Handley, C.C. Chapman
- 出版商: Wiley
- 出版日期: 2010-12-07
- 定價: $750
- 售價: 2.7 折 $199
- 語言: 英文
- 頁數: 304
- 裝訂: Hardcover
- ISBN: 0470648287
- ISBN-13: 9780470648285
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相關主題
商品描述
Blogs, YouTube, Facebook, Twitter, and other publishing platforms are giving everyone a "voice," including organizations and their customers. So how do you create the bold stories, videos, and blog posts that cultivate fans, arouse passion for your products or services, and ignite your business?
Content Rules equips you for online success with a one-stop source on the art and science of developing marketing content that people care about. This coverage is interwoven with case studies of companies successfully spreading their ideas online-and using them to establish credibility and build a loyal customer base.
- Learn the art of storytelling and the science of journalism
- Find an authentic "voice" and craft bold content that will resonate with prospects and buyers and encourage them to share it with others
- Leverage social media and social tools to get your content and ideas distributed as widely as possible
- Written by the Chief Content Officers of marketingprofs.com
Boost your online presence and engage with customers and prospects like never before with Content Rules.
商品描述(中文翻譯)
創造大膽的網路內容並在線上建立忠實的客戶群
部落格、YouTube、Facebook、Twitter 以及其他出版平台讓每個人都有了「聲音」，包括組織及其客戶。那麼，如何創造出能夠培養粉絲、激發對您的產品或服務的熱情並點燃您的業務的大膽故事、影片和部落格文章呢？
內容規則 為您提供在線成功的全方位資源，涵蓋了開發人們關心的行銷內容的藝術與科學。這些內容與成功在線上傳播其理念的公司的案例研究交織在一起-並利用這些理念建立信譽和建立忠實的客戶群。
- 學習講故事的藝術和新聞學的科學
- 找到真實的「聲音」，創作出能夠引起潛在客戶和買家共鳴的大膽內容，並鼓勵他們與他人分享
- 利用社交媒體和社交工具，讓您的內容和理念盡可能廣泛地傳播
- 由 marketingprofs.com 的首席內容官撰寫
透過 內容規則，提升您的在線存在感，並以前所未有的方式與客戶和潛在客戶互動。
