Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business (Hardcover) (內容規則：如何創造引人入勝的部落格、播客、影片、電子書、網路研討會（及更多）以吸引客戶並激發業務活力)

Ann Handley, C.C. Chapman

Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business (Hardcover)
  • 出版商: Wiley
  • 出版日期: 2010-12-07
  • 定價: $750
  • 售價: 2.7 折 $199
  • 語言: 英文
  • 頁數: 304
  • 裝訂: Hardcover
  • ISBN: 0470648287
  • ISBN-13: 9780470648285

    • 立即出貨(限量) (庫存=2)

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商品描述

Create bold web content and build a loyal customer base online

Blogs, YouTube, Facebook, Twitter, and other publishing platforms are giving everyone a "voice," including organizations and their customers. So how do you create the bold stories, videos, and blog posts that cultivate fans, arouse passion for your products or services, and ignite your business?

Content Rules equips you for online success with a one-stop source on the art and science of developing marketing content that people care about. This coverage is interwoven with case studies of companies successfully spreading their ideas online-and using them to establish credibility and build a loyal customer base.

  • Learn the art of storytelling and the science of journalism
  • Find an authentic "voice" and craft bold content that will resonate with prospects and buyers and encourage them to share it with others
  • Leverage social media and social tools to get your content and ideas distributed as widely as possible
  • Written by the Chief Content Officers of marketingprofs.com

Boost your online presence and engage with customers and prospects like never before with Content Rules.

商品描述(中文翻譯)

創造精彩的網頁內容，建立忠實的網路客戶群

部落格、YouTube、Facebook、Twitter和其他發布平台讓每個人都有了「發聲」的機會，包括組織和他們的客戶。那麼，如何創造出引起粉絲熱情、激發對產品或服務的熱愛，並推動業務的大膽故事、影片和部落格文章呢？

《內容規則》為您提供一站式的資源，讓您在線上取得成功，掌握開發市場營銷內容的藝術和科學。這本書結合了成功在線上傳播想法並利用它們建立可信度和忠實客戶群的公司案例。


  • 學習故事講述的藝術和新聞的科學

  • 找到真實的「聲音」，創作出引起潛在客戶和買家共鳴的大膽內容，並鼓勵他們與他人分享

  • 利用社交媒體和社交工具，讓您的內容和想法盡可能廣泛地傳播

  • 由marketingprofs.com的首席內容官撰寫

藉助《內容規則》，提升您的線上存在感，與客戶和潛在客戶進行前所未有的互動。

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