Social Media Strategies for Professionals and Their Firms: The Guide to Establishing Credibility and Accelerating Relationships (Hardcover)

Michelle Golden

Social Media Strategies for Professionals and Their Firms: The Guide to Establishing Credibility and Accelerating Relationships (Hardcover)
  • 出版商: Wiley
  • 出版日期: 2010-12-07
  • 定價: $1,440
  • 售價: 5.0 折 $720
  • 語言: 英文
  • 頁數: 368
  • 裝訂: Hardcover
  • ISBN: 0470633107
  • ISBN-13: 9780470633106
  • 相關分類: 行銷/網路行銷 Marketing

    • 立即出貨(限量) (庫存=1)

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商品描述

Expert advice on growing your professional service firm or individual practice through social media

Showing professionals and their marketers how to accomplish familiar marketing tactics in newer, ways, Social Media for Professionals and Their Firms takes you step by step in putting social media to work for your professional practice. Whether you want to build your own on-line reputation, or are ready to explore new media for corporate marketing and communications, this book is the definitive guide for your strategic approach.

  • Explores why the fastest and most leveragable way to expand relationships today is through the Internet
  • Provides step-by-step approaches to successful professional blogging
  • Discusses high-level strategies for effectively using Twitter, LinkedIn, Facebook, and bookmarking sites
  • Includes pitfalls and success stories featuring notable social media trailblazers

Timely and practical, this book shows you why new media is rapidly becoming the core way for professionals to reach their audiences. Whether your firm provides legal, accounting, financial planning, architecture, consultancy, or other services, Social Media Strategies for Professionals and Their Firms will show you ways to better reach and communicate with your customers.

商品描述(中文翻譯)

專業服務公司或個人實踐通過社交媒體增長的專家建議

本書向專業人士及其營銷人員展示如何以更新的方式實現熟悉的營銷策略，逐步指導您如何將社交媒體應用於您的專業實踐中。無論您想建立自己的線上聲譽，還是準備探索企業營銷和溝通的新媒體，本書都是您戰略方法的權威指南。

本書包括以下內容：
- 探討為什麼通過互聯網是擴展關係的最快且最具影響力的方式
- 提供成功專業博客的逐步方法
- 討論有效使用Twitter、LinkedIn、Facebook和書籤網站的高級策略
- 包含一些成功和失敗的案例，介紹了知名社交媒體先驅者的故事

這本及時而實用的書向您展示了為什麼新媒體迅速成為專業人士與其受眾接觸的核心方式。無論您的公司提供法律、會計、財務規劃、建築、咨詢或其他服務，本書都將向您展示更好地接觸和與客戶溝通的方法。

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