Convert!: Designing Web Sites to Increase Traffic and Conversion (Paperback)

Proven, step-by-step design and content solutions for converting Web site visitors into customers

Now that accessibility, usability, and SEO are mainstream within Web design, the focus is on conversion optimization. For that, everyone can use a guide. Web Site Optimization from Scratch: Proven Tips to Improve Your Web Site Instantly is just that resource. Detailing simple solutions to today’s most common Web design challenges, this book puts 50 possible improvements through a series of more than 100 real-world experiments, ultimately revealing which single solution is most likely to deliver the greatest overall conversion rates.

• Describes Web site design solutions that can be easily and immediately implemented with minimal cost or effort
• Provides real world statistics on how effective a possible solution might be at converting customers
• Details dozens of ways to increase a Web site’s success rates in just minutes

The fact of the matter is that even minimal changes to a Web site's design or its content can lead to major improvements in converting Web site visitors into customers. Web Site Optimization from Scratch shows you how.