Social Media 101: Tactics and Tips to Develop Your Business Online (Hardcover)
暫譯: 社交媒體101:發展線上業務的策略與技巧(精裝版)

Chris Brogan

  • 出版商: Wiley
  • 出版日期: 2010-02-22
  • 定價: $800
  • 售價: 2.5$199
  • 語言: 英文
  • 頁數: 352
  • 裝訂: Hardcover
  • ISBN: 0470563419
  • ISBN-13: 9780470563410
  • 相關分類: 行銷/網路行銷 Marketing
  • 立即出貨(限量) (庫存=3)

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商品描述

100 ways to tap into social media for a more profitable business

In Social Media 101, social media expert and blogger Chris Brogan presents the best practices for growing the value of your social media and social networking marketing efforts. Brogan has spent two years researching what the best businesses are doing with social media and how they're doing it. Now, he presents his findings in a single, comprehensive business guide to social media.

You'll learn how to cultivate profitable online relationships, develop your brand, and drive meaningful business. Brogan shows you how to build an effective blog or website for your business, monitor your online reputation and what people are saying about your business online, and create new content to share with your customers.

  • Presents specific strategies, tactics, and tips to improve your business through improved social media and online marketing
  • Looks at social media and the wider online universe from a strictly business perspective

If you aren't using the Internet and social media to market your business and stay in touch with your customers, you're already falling behind. The Social Media 100 gives you 100 effective, proven strategies you need to succeed.

商品描述(中文翻譯)

100種利用社交媒體提升商業利潤的方法

在《社交媒體101》中,社交媒體專家及部落客Chris Brogan提出了增強社交媒體及社交網絡行銷價值的最佳實踐。Brogan花了兩年時間研究最佳企業如何運用社交媒體及其運作方式。現在,他將這些研究結果整理成一本全面的社交媒體商業指南。

您將學會如何培養有利可圖的線上關係、發展品牌並推動有意義的商業。Brogan將教您如何為您的業務建立有效的部落格或網站,監控您的線上聲譽以及人們對您業務的評價,並創建新內容與您的客戶分享。

- 提供具體的策略、戰術和建議,以透過改善社交媒體和線上行銷來提升您的業務
- 從嚴格的商業角度看待社交媒體及更廣泛的線上宇宙

如果您還沒有利用互聯網和社交媒體來行銷您的業務並與客戶保持聯繫,那麼您已經落後了。《社交媒體100》為您提供100種有效且經過驗證的策略,助您成功。

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