The New Rules of Marketing and PR: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly, 2/e (Paperback) (行銷與公關的新規則：如何利用社群媒體、部落格、新聞稿、線上影片及病毒式行銷直接接觸買家，第二版)

David Meerman Scott

The New Rules of Marketing and PR: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly, 2/e (Paperback)
  • 出版商: Wiley
  • 出版日期: 2010-01-12
  • 定價: $620
  • 售價: 1.6 折 $99
  • 語言: 英文
  • 頁數: 289
  • 裝訂: Paperback
  • ISBN: 0470547812
  • ISBN-13: 9780470547816
  • 相關分類: 行銷/網路行銷 Marketing

    • 立即出貨(限量) (庫存=4)

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Description

For marketers, <i>The New Rules of Marketing and PR</i> shows you how to leverage the potential that Web-based communication offers your business. Finally, you can speak directly to customers and buyers, establishing a personal link with the people who make your business work. This one-of-a-kind guide includes a step-by-step action plan for harnessing the power of the Internet to create compelling messages, get them in front of customers, and lead those customers into the buying process.

商品描述(中文翻譯)

《行銷與公關的新規則》描述了如何利用網絡溝通的潛力來推廣您的業務。對於行銷人員來說，您終於可以直接與客戶和買家交流，與那些使您的業務運作的人建立個人聯繫。這本獨一無二的指南包含了一個逐步行動計劃，以利用互聯網的力量創建引人入勝的信息，將其呈現給客戶，並引導這些客戶進入購買過程。

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