Integration Marketing: How Small Businesses Become Big Businesses and Big Businesses Become Empires (Hardcover)
暫譯: 整合行銷：小型企業如何成長為大型企業，大型企業如何轉變為帝國 (精裝版)

Mark Joyner

Integration Marketing: How Small Businesses Become Big Businesses and Big Businesses Become Empires (Hardcover)
  • 出版商: Wiley
  • 出版日期: 2009-05-01
  • 售價: $1,160
  • 貴賓價: 9.5 折 $1,102
  • 語言: 英文
  • 頁數: 160
  • 裝訂: Hardcover
  • ISBN: 0470454598
  • ISBN-13: 9780470454596
  • 相關分類: 行銷/網路行銷 Marketing

    • 海外代購書籍(需單獨結帳)

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PRAISE FOR Integration Marketing

"The most important book of the year."
—Codrut Turcanu, founder of Remarkable Blogging, www.RemarkableBlogging.com

"Mark Joyner's new book rocks! After reading it yesterday evening, I put all other work on hold to create two integration marketing processes-and have been spreading the word about them. Already, within twenty-four hours, I've started seeing results. And the way I've implemented it is rudimentary and basic. There are so many nuances to make it more powerful and effective. To think so much wisdom and insight can be packed into such a short volume . . . wow! I'm urging everyone I care about in a business sense to stop everything else and read Integration Marketing right now."
—Dr. Mani Sivasubramanian, www.DrMani.name

"I've read the book four times in one day. I gave my first lecture on Integration Marketing to my staff today–it generated incredible excitement."
—Alan Walker, CEO, Knowledgism, www.knowledgism.com

"[Joyner deserves] a standing ovation for explaining so concisely how McDonald's and Microsoft are able to dominate their markets."
—Ian Del Carmen, President and CEO, Fireball Planet Corporation, www.FireballPlanet.com

"My company generated an additional $20,368 in revenue last month as a direct result of Joyner's integration marketing concepts."
—Frank Bauer, founder, Add2It, www.add2it.com

"I bought a $750,000 house in cash last year-pretty much because of the Integration Marketing strategies Mark taught us. It's now the major driving force of the growth of our company."
—Tellman Knudson, CEO, Overcome Everything, Inc., www.OvercomeEverything.com

"I must say . . . it's the most important book I've ever read. It's beyond the level of any other marketing strategy."
—Jason Mangrum, author of The Official Internet Business Q&A Report

商品描述(中文翻譯)

對於 整合行銷 的讚譽

「今年最重要的書籍。」
—Codrut Turcanu, Remarkable Blogging 創辦人, www.RemarkableBlogging.com

「Mark Joyner 的新書真是太棒了！昨晚讀完後，我暫停了所有其他工作，開始創建兩個整合行銷流程，並開始宣傳它們。已經在二十四小時內開始看到成效。而我實施的方式非常基礎和簡單。還有很多細微之處可以讓它變得更強大和有效。想想這麼多智慧和洞見能夠濃縮在這麼短的書籍中……哇！我正在敦促我在商業上關心的每一個人停止其他一切，立刻閱讀《整合行銷》。'
—Dr. Mani Sivasubramanian, www.DrMani.name

「我一天內讀了這本書四次。今天我對我的員工進行了第一次整合行銷的講座——引起了驚人的興奮。」
—Alan Walker, CEO, Knowledgism, www.knowledgism.com

「[Joyner 值得] 獲得熱烈的掌聲，因為他如此簡潔地解釋了麥當勞和微軟如何能夠主導他們的市場。」
—Ian Del Carmen, Fireball Planet Corporation 總裁兼 CEO, www.FireballPlanet.com

「我的公司上個月因 Joyner 的整合行銷概念而額外產生了 20,368 美元的收入。」
—Frank Bauer, Add2It 創辦人, www.add2it.com

「我去年現金購買了一棟 750,000 美元的房子——幾乎完全是因為 Mark 教給我們的整合行銷策略。這現在是我們公司增長的主要推動力。」
—Tellman Knudson, Overcome Everything, Inc. CEO, www.OvercomeEverything.com

「我必須說……這是我讀過的最重要的書籍。它超越了任何其他行銷策略的層次。」
—Jason Mangrum, The Official Internet Business Q&A Report 的作者

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