Search Engine Optimization Bible (Paperback)
暫譯: 搜尋引擎優化聖經 (平裝本)
Jerri L. Ledford
- 出版商: Wiley
- 出版日期: 2007-12-17
- 定價: $1,240
- 售價: 2.4 折 $299
- 語言: 英文
- 頁數: 408
- 裝訂: Paperback
- ISBN: 0470175001
- ISBN-13: 9780470175002
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商品描述
Description
* This in-depth Bible delivers the holy grail of online marketing: how to influence search engine results to drive online shoppers to specific Web sites; the process is called search engine optimization (SEO) and it is a hot topic
* One-stop resource offers readers what they need to plan and implement a successful SEO program, including useful tips on finding the shortest routes to success, strategy suggestions, and sidebars with more information and additional resources
* Features interviews with executives from top search companies, plus appendices on creating successful listings with Google, MSN, Yahoo!, and others
* Topics include creating an SEO plan; managing keywords; maximizing pay-per-click strategies; understanding the role of links and linking; robots, spiders, and crawlers; maintaining SEO; analyzing success rates; and much more
商品描述(中文翻譯)
**描述**
* 這本深入的聖經提供了在線行銷的聖杯：如何影響搜尋引擎結果，以引導在線購物者到特定網站；這個過程稱為搜尋引擎優化（SEO），並且是個熱門話題。
* 一站式資源為讀者提供了計劃和實施成功SEO計劃所需的資訊，包括有用的提示，幫助找到通往成功的最短路徑、策略建議，以及附加資訊和資源的側邊欄。
* 包含來自頂尖搜尋公司的高管訪談，以及有關如何在Google、MSN、Yahoo!等平台上創建成功列表的附錄。
* 主題包括創建SEO計劃；管理關鍵字；最大化按點擊付費（PPC）策略；理解連結和鏈接的角色；機器人、蜘蛛和爬蟲；維護SEO；分析成功率；以及更多內容。
