The World Is Flat [Updated and Expanded]: A Brief History of the Twenty-first Century
暫譯: 世界是平的 [更新與擴展版]:二十一世紀簡史
Thomas L. Friedman
- 出版商: Farrar
- 出版日期: 2006-04-18
- 售價: $990
- 貴賓價: 9.5 折 $941
- 語言: 英文
- 頁數: 616
- 裝訂: Hardcover
- ISBN: 0374292795
- ISBN-13: 9780374292799
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The World Is Flat is Thomas L. Friedman’s account of the great changes taking place in our time, as lightning-swift advances in technology and communications put people all over the globe in touch as never before—creating an explosion of wealth in India and China, and challenging the rest of us to run even faster just to stay in place. This updated and expanded edition features more than a hundred pages of fresh reporting and commentary, drawn from Friedman’s travels around the world and across the American heartland—from anyplace where the flattening of the world is being felt.
In The World Is Flat, Friedman at once shows “how and why globalization has now shifted into warp drive” (Robert Wright, Slate) and brilliantly demystifies the new flat world for readers, allowing them to make sense of the often bewildering scene unfolding before their eyes. With his inimitable ability to translate complex foreign policy and economic issues, he explains how the flattening of the world happened at the dawn of the twenty-first century; what it means to countries, companies, communities, and individuals; how governments and societies can, and must, adapt; and why terrorists want to stand in the way. More than ever, The World Is Flat is an essential update on globalization, its successes and discontents, powerfully illuminated by one of our most respected journalists."[An] exciting and very readable account of globalization . . . [Friedman] provides a compelling case that something big is going on . . . One mark of a great book is that it makes you see things in a new way, and Mr. Friedman certainly succeeds in that goal . . . In his provocative account, Mr. Friedman suggests what this brave new world will mean to all of us, in both the developed and the developing worlds."—Joseph E. Stiglitz, The New York Times
"The World Is Flat continues the franchise Friedman has made for himself as a great explicator of and cheerleader for globalization, building upon his 1999 The Lexus and the Olive Tree. Like its predecessor, this book showcases Friedman's gift for lucid dissections of abstruse economic phenomena, his teacher's head, his preacher's heart, his genius for trend-spotting . . . [This book] also shares some of the earlier volume's excitement (mirroring Rajesh Rao's) and hesitations about whether we're still living in an era dominated by old-fashioned states or in a postmodern, globalized era where states matter far less and the principal engine of change is a leveled playing field for international trade."—Warren Bass, The Washington Post
"Nicely sums up the explosion of digital-technology advances during the past 15 years and places the phenomenon in its global context . . . [Friedman] never shrinks from the biggest problems and the thorniest issues . . . Ambitious."—Paul Mangnusson, BusinessWeek
"Excellent . . . [This book's] insight is true and deeply important . . . The metaphor of a flat world, used by Friedman to describe the next phase of globalization, is ingenious . . . The book is done in Friedman's trademark style. You travel with him, meet his wife and kids, learn about his friends and sit in on his interviews . . . [This method] works in making complicated ideas accessible . . . Friedman has a flair for business reporting and finds amusing stories about Wal-Mart, UPS, Dell, and JetBlue, among others, that relate to his basic theme."—Fareed Zakaria, The New York Times Book Review (cover review)
"No one today chronicles global shifts in simple and practical terms quite like Friedman. He plucks insights from his travels and the published press that can leave you spinning like a top."—Clayton Jones, The Christian Science Monitor
"Friedman is such a good reporter and writer that he will keep you turning pages . . . [He] is gifted at reducing big trends into easily digestible bites, providing a readable account of the main forces that have flattened the world."—Peter Hadekel, Montreal Gazette
"Gives us a glimpse of the brave new flat world that is already upon us . . . [Friedman] writes in a playful manner [and] likes to use lists and new expressions [and] while his technique may at times be lighthearted and informal, Friedman's meaning is clear: Accept the new world, adapt to it and prosper, or ignore the new developments at your peril."—Russ L. Juskalian, USA Today
"A brilliant, instantly clarifying metaphor for the latest, arguably the most profound conceptual megashift to rock the world in living memory . . . The World is Flat is well written, a fast read [that] covers all the bases . . . This is an important book."—David Ticoll, The Globe and Mail (Toronto)
"Friedman is a smart guy, a good reporter . . . His best writing [in this book] comes when he acknowledges the problems of globalization."—Kevin Drum, The Washington Monthly
"Before 9/11, New York Times columnist Friedman was best known as the author of The Lexus and the Olive Tree, one of the major popular accounts of globalization and its discontents. Having devoted most of the last four years of his column to the latter as embodied by the Middle East, Friedman picks up where he left off, saving al-Qaeda et al. for the close. For Friedman, cheap, ubiquitous telecommunications have finally obliterated all impediments to international competition, and the dawning 'flat world' is a jungle pitting 'lions' and 'gazelles,' where 'economic stability is not going to be a feature' and 'the weak will fall farther behind.' Rugged, adaptable entrepreneurs, by contrast, will be empowered. The service sector (telemarketing, accounting, computer programming, engineering and scientific research, etc.), will be further outsourced to the English-spoken abroad; manufacturing, meanwhile, will continue to be off-shored to China. As anyone who reads his column knows, Friedman agrees with the transnational business executives who are his main sources that these developments are desirable and unstoppable, and that American workers should be preparing to 'create value through leadership' and 'sell personality' . . . [The book's] last 100 pages on the economic and political roots of global Islamism are filled with the kind of close reporting and intimate yet accessible analysis that have been hard to come by. Add in Friedman's winning first-person interjections and masterful use of strategic wonksterisms, and this book should end up on the front seats of quite a few Lexuses and SUVs of all stripes."—Publishers Weekly
"[Friedman] claims that the most significant events of the 21st century are happening now . . . with technology binding more and more countries together."—Library Journal
商品描述(中文翻譯)
《世界是平的》是托馬斯·L·弗里德曼(Thomas L. Friedman)對我們時代重大變化的描述,隨著科技和通訊的迅速進步,全球各地的人們前所未有地互相聯繫,這導致印度和中國的財富爆炸,並挑戰其他國家必須加速行動以保持競爭力。這本更新擴充版包含超過一百頁的新報導和評論,這些內容來自弗里德曼在全球及美國中部的旅行,從任何感受到世界平坦化的地方出發。
在《世界是平的》中,弗里德曼同時展示了「全球化如何以及為何現在已經進入超光速」(羅伯特·賴特,Slate),並巧妙地為讀者解開新平坦世界的奧秘,使他們能夠理解眼前展開的常常令人困惑的場景。憑藉他獨特的能力來翻譯複雜的外交政策和經濟問題,他解釋了在二十一世紀初世界平坦化的過程;這對國家、公司、社區和個人意味著什麼;政府和社會如何能夠並且必須適應;以及為什麼恐怖分子想要阻礙這一進程。《世界是平的》比以往任何時候都更是全球化的必要更新,強調了其成功與不滿,並由我們最受尊敬的記者之一強有力地闡明。
「[一本] 令人興奮且非常易讀的全球化敘述……[弗里德曼] 提出了令人信服的案例,表明正在發生重大變化……一本偉大書籍的標誌是它能讓你以新的方式看待事物,而弗里德曼確實在這一目標上取得了成功……在他挑釁的敘述中,弗里德曼暗示這個勇敢的新世界對我們所有人,無論是發達國家還是發展中國家,將意味著什麼。」—約瑟夫·E·斯蒂格利茲,《紐約時報》
「《世界是平的》延續了弗里德曼作為全球化的偉大解釋者和擁護者所創造的品牌,建立在他1999年的《雷克薩斯與橄欖樹》之上。與前作類似,這本書展示了弗里德曼對深奧經濟現象的清晰剖析的天賦,他的教師頭腦、傳道者的心、以及他對趨勢的敏銳洞察……[這本書] 也分享了一些早期作品的興奮(反映了拉傑什·拉奧的觀點)和對我們是否仍然生活在舊式國家主導的時代或後現代全球化時代的猶豫。」—沃倫·巴斯,《華盛頓郵報》
「很好地總結了過去15年數位科技進步的爆炸,並將這一現象置於全球背景中……[弗里德曼] 從不回避最大的問題和最棘手的議題……雄心勃勃。」—保羅·曼格森,《商業周刊》
「優秀……[這本書的] 洞察力真實且深刻重要……弗里德曼用來描述全球化下一階段的平坦世界的隱喻是巧妙的……這本書以弗里德曼的標誌性風格完成。你與他同行,認識他的妻子和孩子,了解他的朋友,並參加他的訪談……[這種方法] 使複雜的想法變得易於理解……弗里德曼在商業報導方面有著天賦,並找到有趣的故事,涉及沃爾瑪、UPS、戴爾和捷藍航空等,與他的基本主題相關。」—法里德·扎卡里亞,《紐約時報書評》(封面評論)
「今天沒有人像弗里德曼那樣以簡單實用的術語記錄全球變遷。他從他的旅行和已發表的報導中提取見解,讓你感到目不暇接。」—克萊頓·瓊斯,《基督教科學監察報》
「弗里德曼是一位優秀的記者和作家,他會讓你不斷翻頁……[他] 擅長將重大趨勢簡化為易於消化的內容,提供一個可讀的關於平坦世界的主要力量的敘述。」—彼得·哈德凱爾,《蒙特利爾公報》
「讓我們窺見已經降臨的勇敢新平坦世界……[弗里德曼] 以輕鬆的方式寫作,喜歡使用清單和新表達方式,雖然他的技術有時輕鬆非正式,但弗里德曼的意思很清楚:接受新世界,適應它並繁榮,否則忽視新發展將自擔後果。」—拉斯·L·朱斯卡利安,《今日美國》
「一個出色的、瞬間清晰的隱喻,描繪了最新的、可以說是最深刻的概念性巨變,震撼了我們的世界……《世界是平的》寫得很好,閱讀迅速,涵蓋了所有要點……這是一本重要的書。」—大衛·蒂科爾,《環球郵報》(多倫多)
「弗里德曼是一位聰明的人,一位優秀的記者……他在這本書中最好的寫作是當他承認全球化的問題時。」—凱文·德拉姆,《華盛頓月刊》
「在911事件之前,《紐約時報》專欄作家弗里德曼以《雷克薩斯與橄欖樹》而聞名,這是全球化及其不滿的主要流行敘述之一。在過去四年中,他將大部分專欄精力放在中東所體現的後者上,現在他接著之前的話題,將基地組織等留到最後。對弗里德曼來說,廉價、無處不在的電信最終消除了所有國際競爭的障礙,而即將到來的「平坦世界」是一個叢林,讓「獅子」和「瞪羚」相互競爭,在這裡「經濟穩定不會成為特徵」,而「弱者將會越來越落後」。相對而言,堅韌、適應力強的企業家將會獲得權力。服務業(電話行銷、會計、計算機編程、工程和科學研究等)將進一步外包給講英語的國外;而製造業則將繼續外包到中國。正如任何閱讀他專欄的人所知,弗里德曼同意他的主要消息來源——跨國企業高管——認為這些發展是可取且不可阻擋的,美國工人應該準備「通過領導創造價值」和「銷售個性」……[這本書的] 最後100頁關於全球伊斯蘭主義的經濟和政治根源,充滿了難得的深入報導和親密而易於理解的分析。再加上弗里德曼引人入勝的第一人稱插入和高超的戰略性術語使用,這本書應該會出現在許多雷克薩斯和各類SUV的前座上。」—《出版商週刊》
「[弗里德曼] 主張21世紀最重要的事件正在發生……科技將越來越多的國家聯繫在一起。」—《圖書館期刊》