Propaganda and Public Relations in Military Recruitment: Promoting Military Service in the Twentieth and Twenty-First Centuries
暫譯: 軍事招募中的宣傳與公共關係：二十世紀與二十一世紀的軍事服務推廣

Maartens, Brendan, Bivins, Thomas

Propaganda and Public Relations in Military Recruitment: Promoting Military Service in the Twentieth and Twenty-First Centuries
  • 出版商: Routledge
  • 出版日期: 2022-05-30
  • 售價: $2,200
  • 貴賓價: 9.5 折 $2,090
  • 語言: 英文
  • 頁數: 254
  • 裝訂: Quality Paper - also called trade paper
  • ISBN: 0367641011
  • ISBN-13: 9780367641016
  • 相關分類: GAN 生成對抗網絡

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商品描述

This book represents the first international investigation of military recruitment advertising, public relations and propaganda. Comprised of eleven case studies that explore mobilisation work in Africa, the Americas, Asia and Europe, it covers more than a hundred years of recent history, with chapters on the First and Second World Wars, the Cold War, and the present day.

The book explores such promotion in countries both large and small, and in times of both war and peace, with readers gaining an insight into the different strategies and tactics used to motivate men, women and occasionally even children to serve and fight in many parts of the world. Readers will also learn about the crucial but little-known role of commercial advertising, public relations and media professionals in the production and distribution of recruitment promotion. This book, the first of its kind to be published, will explore that role, and in the process address two questions that are central to studies of media and conflict: how do militaries encourage civilians to join up, and are they successful in doing so?

It is a multi-disciplinary project intended for a diverse academic audience, including postgraduate students exploring aspects of war, propaganda and public opinion, and researchers working across the domains of history, communications studies, conflict studies, psychology, and philosophy.

商品描述(中文翻譯)

這本書代表了對軍事招募廣告、公關和宣傳的首次國際調查。書中包含了十一個案例研究，探討了非洲、美洲、亞洲和歐洲的動員工作，涵蓋了超過一百年的近期歷史，並包括了關於第一次和第二次世界大戰、冷戰以及當今的章節。

本書探討了在大國和小國、戰爭與和平時期的宣傳工作，讀者將深入了解用於激勵男性、女性，甚至偶爾還有兒童在世界各地服役和作戰的不同策略和戰術。讀者還將了解到商業廣告、公關和媒體專業人士在招募宣傳的製作和分發中扮演的重要但鮮為人知的角色。這本書是同類書籍中的首部，將探討這一角色，並在此過程中回答兩個與媒體和衝突研究密切相關的問題：軍方如何鼓勵平民參軍，以及他們在這方面是否成功？

這是一個多學科的項目，旨在吸引多元的學術讀者，包括探索戰爭、宣傳和公共意見各個方面的研究生，以及在歷史、傳播學、衝突研究、心理學和哲學等領域工作的研究人員。

作者簡介

Brendan Maartens is Lecturer in Communication and Media at the University of Liverpool. He has published on various aspects of military recruitment promotion in Britain and Ireland, and has also written about the development of modern media management techniques. At the broadest level, he is interested in how governments and armed forces 'sell' themselves to ordinary citizens, and what role private enterprise (and advertising agencies and public relations firms in particular) play in such selling.

Thomas Bivins is the John L. Hulteng Chair in Media Ethics and the head of the Graduate Certificate Program in Communication Ethics in the School of Journalism and Communication at the University of Oregon. Before entering academia, he spent six years as a broadcast specialist in armed forces radio and television and has worked in advertising and corporate public relations and as a graphic designer and editorial cartoonist. He is the author of numerous research articles on media ethics and several college texts.

作者簡介(中文翻譯)

布蘭登·馬滕斯是利物浦大學的傳播與媒體講師。他在英國和愛爾蘭的軍事招募推廣各個方面發表過文章，並且也撰寫過有關現代媒體管理技術發展的內容。在最廣泛的層面上，他對政府和武裝部隊如何向普通公民「推銷」自己感興趣，並且對私營企業（尤其是廣告代理商和公關公司）在這種推銷中所扮演的角色也有研究。

托馬斯·比文斯是俄勒岡大學新聞與傳播學院的約翰·L·霍爾滕媒體倫理講座教授及傳播倫理研究生證書課程的負責人。在進入學術界之前，他曾在武裝部隊的廣播電台和電視台擔任廣播專家六年，並在廣告、企業公關以及作為平面設計師和社論漫畫家方面工作過。他是多篇有關媒體倫理的研究文章和幾本大學教材的作者。

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