A Research Primer for Technical Communication: Methods, Exemplars, and Analyses
暫譯: 技術溝通研究入門：方法、範例與分析
Hayhoe, George F., Brewer, Pam Estes
- 出版商: Routledge
- 出版日期: 2020-09-11
- 售價: $5,870
- 貴賓價: 9.5 折 $5,577
- 語言: 英文
- 頁數: 316
- 裝訂: Hardcover - also called cloth, retail trade, or trade
- ISBN: 036753147X
- ISBN-13: 9780367531478
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商品描述
This fully revised edition provides a practical introduction to research methods for anyone conducting and critically reading technical communication research.
The first section discusses the role of research in technical communication and explains in plain language how to conduct and report such research. It covers both quantitative and qualitative methods, as well as surveys, usability studies, and literature reviews. The second section presents a collection of research articles that serve as exemplars of these major types of research projects, each followed by commentary breaking down how it corresponds to the information on that research type. In addition to five new chapters of exemplars and commentaries, this second edition contains a new chapter on usability studies.
This book is an essential introduction to research methods for students of technical communication and for industry professionals who need to conduct and engage with research on the job.
商品描述(中文翻譯)
這本全面修訂的版本為任何進行和批判性閱讀技術傳播研究的人提供了實用的研究方法介紹。
第一部分討論了研究在技術傳播中的角色，並用簡單的語言解釋如何進行和報告這類研究。它涵蓋了定量和定性方法，以及調查、可用性研究和文獻回顧。第二部分呈現了一系列研究文章，作為這些主要類型研究項目的範例，每篇文章後面都有評論，分析其如何與該研究類型的信息相對應。除了五個新的範例和評論章節外，這第二版還包含了一個關於可用性研究的新章節。
這本書是技術傳播學生和需要在工作中進行和參與研究的行業專業人士的必備研究方法入門書。
作者簡介
George F. Hayhoe is Professor Emeritus of technical communication at Mercer University. He has served as editor-in-chief of the IEEE Transactions on Professional Communication since 2016, and was editor of the Society for Technical Communication's journal, Technical Communication, from 1996 to 2008. He is a Life Fellow of IEEE and a Fellow of the Society for Technical Communication.
Pam Estes Brewer is Professor and Director of the MS in Technical Communication Management program at Mercer University. She focuses on the communication of international virtual teams, online communication strategy, and usability research. Dr. Brewer is a Fellow in the Society for Technical Communication and authored the 2015 book International Virtual Teams: Engineering Global Success.
作者簡介(中文翻譯)
喬治·F·海霍是美瑪大學技術傳播的名譽教授。他自2016年以來擔任IEEE專業傳播期刊的主編，並於1996年至2008年擔任技術傳播學會期刊技術傳播的編輯。他是IEEE的終身會士及技術傳播學會的會士。
潘·埃斯特斯·布魯爾是美瑪大學技術傳播管理碩士學程的教授及主任。她專注於國際虛擬團隊的溝通、線上溝通策略及可用性研究。布魯爾博士是技術傳播學會的會士，並著有2015年的書籍國際虛擬團隊：工程全球成功。
