Entrepreneurship and Big Data: The Digital Revolution
暫譯: 創業與大數據：數位革命

數位時代已經徹底改變了商業機會和策略，形成了一個堅定實用且以數據為驅動的專案宇宙。本書是一本全面且分析性的資源，關於創業和大數據，未來的創業者在踏上數位轉型的創業旅程之前必須了解的內容。

本書提供了創業的各個方面、功能和當代形式的概述。它涵蓋了對創業世界運作的現實理解，以及所需的新分析思維和計算技能。它還包含了在開始創業日誌時所需的基本要素，並提供了來自關鍵行業領導者的啟發性案例研究。

《創業與大數據：數位革命》是有志創業者的理想讀物，同時對學生、學者、研究人員和實務工作者也非常有用。

Meghna Chhabra is an Associate Professor (Entrepreneurship & Finance) and Area Chair Entrepreneurship and Small Business Management at Faculty of Management Studies, Manav Rachna International Institute of Research & Studies, Faridabad, Haryana, India. She is also on board on the various University level committees promoting research and consultancy. Dr Meghna has More than fifteen years of experience in industry and academia and has worked closely with students for employability training and job placements. She has been running the E-Cell @FMS. She has various publications in National and International Journals to her credit, including two publications in the Small Enterprises Development, management and Extension (SEDME) Journal promoted by NI-MSME, an organization under the Ministry of Government of India. She has also Conducted the National Science & Technology Entrepreneurship Development Board (NSTEDB), Dept. of Science & Technology, Govt. of India sponsored Entrepreneurship Awareness Camps. Her research interest lies primarily in studying the 'Gender Gap in Entrepreneurship', 'Women Entrepreneurship' and 'Entrepreneurship Education'. Currently, she is also working on an Indian Council of Social Science and Research (ICSSR) project on Capacity Building of Women Entrepreneurs. She is also a recipient of a faculty grant for conducting the Faculty Development Program in Entrepreneurship Development from the All India Council of Technical Education (AICTE). She is also on the editorial board of the journal 'Management, Innovation & Entrepreneurial Research'.

Rohail Hassan, Ph.D., is a Senior Lecturer of Corporate Governance and Finance at Othman Yeop Abdullah Graduate School of Business (OYAGSB), Universiti Utara Malaysia. His research interests include corporate governance, women empowerment, gender-related issues, diversity and inclusion, gender diversity, big data and analytics, firm performance, and strategy. The main research has been published in leading management journals, and top tier peer-reviewed journals ABS ranked like (e.g., Journal of Business Research (3*), Journal of Management and Organization (2*), Journal of Cleaner Production (2*), Journal of Intellectual Capital (2*), Journal of Islamic Accounting and Business Research (1*), Economics Bulletin, Sustainability, Journal of Risk and Financial Management, and International Journal of Financial Studies). He is currently working as a series editor for the work titled Big Data for Industry 4.0: Challenges and Applications - Taylor & Francis Group. Rohail is also serving as an International Editorial Board Member to Asia-Pacific Journal of Business Administration, Journal of Risk and Financial Management, and Editor of Humanities and Social Sciences Reviews and reviewer to several prestigious academic journals such as Journal of Business Research, Journal of Management and Organization (JMO), International Journal of Finance and Economics (IJFE), Applied Economics incorporating Applied Financial Economics, Sustainability and International Journal of Environmental Research and Public Health.

Amjad Shamim is currently Program Manager for MBA in Energy Management and Senior Lecturer in Marketing at Universiti Teknologi PETRONAS, Malaysia. He is also a Core Researcher at the Center of Social Innovation, Institute of Self-Sustainable Building. He holds a PhD, MS and MBA in Marketing.

He is the recipient of the UTP Brand Advocate Award (2020) and Liam Glynn Research Scholarship Award by Service Special Interest Group (AMA-SERVSIG) sponsored by Arizona State University Center for Services Leadership USA (2019).

Dr. Amjad has published over 30 articles in reputed international journals such as Journal of Retailing and Consumer Services, International Journal of Hospitality Management, Journal of Consumer Marketing, International Journal of Retail & Distribution Management, Asia Pacific Journal of Marketing and Logistics, Journal of Islamic Marketing, Journal of Entrepreneurship in Emerging Economies, Frontiers in Psychology, Entertainment Computing, Environmental Science and Pollution Research, and IEEE Access among others. In addition, he has received over USD 90,000 amount of research grants from national and international funding bodies by 2021.

**梅格娜·查布拉**（Meghna Chhabra）是印度哈里亞納邦法里達巴德的馬納夫·拉奇納國際研究與研究所管理學院的副教授（創業與金融）及創業與小型企業管理領域主席。她還參與多個大學層級的委員會，推動研究與諮詢。梅格娜博士在產業和學術界擁有超過十五年的經驗，並與學生密切合作，提供就業培訓和職位安置。她負責運營FMS的E-Cell。她在國內外期刊上發表了多篇論文，包括在印度政府部門NI-MSME推廣的《小型企業發展、管理與擴展》（SEDME）期刊上發表的兩篇文章。她還舉辦了由印度政府科學與技術部贊助的國家科學與技術創業發展委員會（NSTEDB）創業意識營。她的研究興趣主要集中在「創業中的性別差距」、「女性創業」和「創業教育」上。目前，她還在進行一項印度社會科學與研究委員會（ICSSR）關於女性創業者能力建設的項目。她還獲得了全印度技術教育委員會（AICTE）提供的創業發展教學計劃的教職員補助金。她也是《管理、創新與創業研究》期刊的編輯委員會成員。

**羅海爾·哈桑**（Rohail Hassan）博士是馬來西亞北方大學Othman Yeop Abdullah商學研究所的企業治理與金融高級講師。他的研究興趣包括企業治理、女性賦權、性別相關議題、多樣性與包容性、性別多樣性、大數據與分析、企業績效及策略。他的主要研究成果已發表在領先的管理期刊及頂級同行評審期刊中，如《商業研究期刊》（Journal of Business Research (3*)）、《管理與組織期刊》（Journal of Management and Organization (2*)）、《清潔生產期刊》（Journal of Cleaner Production (2*)）、《智慧資本期刊》（Journal of Intellectual Capital (2*)）、《伊斯蘭會計與商業研究期刊》（Journal of Islamic Accounting and Business Research (1*)）、《經濟公報》（Economics Bulletin）、《可持續性》（Sustainability）、《風險與金融管理期刊》（Journal of Risk and Financial Management）及《國際金融研究期刊》（International Journal of Financial Studies）。他目前擔任《工業4.0的大數據：挑戰與應用》（Big Data for Industry 4.0: Challenges and Applications）一書的系列編輯，該書由泰勒與法蘭西斯集團（Taylor & Francis Group）出版。羅海爾還擔任亞太商業管理期刊（Asia-Pacific Journal of Business Administration）、風險與金融管理期刊的國際編輯委員會成員，並擔任人文與社會科學評論的編輯，以及多個知名學術期刊的審稿人，如《商業研究期刊》、《管理與組織期刊》（JMO）、《國際金融與經濟期刊》（IJFE）、《應用經濟學》（Applied Economics incorporating Applied Financial Economics）、《可持續性》及《國際環境研究與公共衛生期刊》。

**阿姆賈德·沙米姆**（Amjad Shamim）目前是馬來西亞PETRONAS科技大學能源管理MBA課程的項目經理及市場營銷高級講師。他也是自我可持續建築研究所社會創新中心的核心研究員。他擁有市場營銷的博士、碩士及MBA學位。

他是2020年UTP品牌倡導者獎（UTP Brand Advocate Award）及2019年由美國亞利桑那州立大學服務領導中心贊助的服務特殊利益小組（AMA-SERVSIG）李亞姆·格林研究獎學金的獲得者。

阿姆賈德博士在多個知名國際期刊上發表了超過30篇文章，如《零售與消費者服務期刊》（Journal of Retailing and Consumer Services）、《國際酒店管理期刊》（International Journal of Hospitality Management）、《消費者市場營銷期刊》（Journal of Consumer Marketing）、《國際零售與分銷管理期刊》（International Journal of Retail & Distribution Management）、《亞太市場營銷與物流期刊》（Asia Pacific Journal of Marketing and Logistics）、《伊斯蘭市場營銷期刊》（Journal of Islamic Marketing）、《新興經濟體的創業期刊》（Journal of Entrepreneurship in Emerging Economies）、《心理學前沿》（Frontiers in Psychology）、《娛樂計算》（Entertainment Computing）、《環境科學與污染研究》（Environmental Science and Pollution Research）及《IEEE Access》等。此外，到2021年，他已從國內外資助機構獲得超過90,000美元的研究資助。