Information Systems: What Every Business Student Needs to Know, Second Edition
暫譯: 資訊系統:每位商業學生必須了解的知識(第二版)

Mallach, Efrem G.

  • 出版商: CRC
  • 出版日期: 2020-02-17
  • 售價: $3,310
  • 貴賓價: 9.5$3,145
  • 語言: 英文
  • 頁數: 390
  • 裝訂: Quality Paper - also called trade paper
  • ISBN: 0367183536
  • ISBN-13: 9780367183530
  • 海外代購書籍(需單獨結帳)

相關主題

商品描述

Most information systems textbooks overwhelm business students with overly technical information they may not need in their careers. This textbook takes a new approach to the required information systems course for business majors. For each topic covered, the text highlights key Take-Aways that alert students to material they will need to remember during their careers. Sections titled Where You Fit In and Why This Chapter Matters explain how the topics being covered will impact students on the job. Review questions, discussion questions, and summaries are also included. This second edition is updated to include new technology, along with a new running case study.

Key features:

  • Single-mindedly for business students who are not technical specialists
  • Doesn't try to prepare IS professionals; other courses will do that
  • Stresses the enabling technologies and application areas that matter the most today
  • Based on the author's real-world experience
  • Up to date regarding technology and tomorrow's business needs

This is the book the author--and, more importantly, his students--wishes he had when he started teaching. Dr. Mallach holds degrees in engineering from Princeton and MIT, and in business from Boston University. He worked in the computer industry for two decades, as Director of Strategic Planning for a major computer firm and as co-founder/CEO of a computer marketing consulting firm. He taught information systems in the University of Massachusetts (Lowell and Dartmouth) business schools for 18 years, then at Rhode Island College following his retirement. He consults in industry and serves as Webmaster for his community, in between hiking and travel with his wife.

商品描述(中文翻譯)

大多數資訊系統教科書會用過於技術性的資訊讓商業學生感到不知所措,而這本教科書則採取了一種新的方法來教授商業主修的必修資訊系統課程。對於每個涵蓋的主題,文本強調了關鍵要點,提醒學生在職業生涯中需要記住的內容。名為「你的位置」和「本章的重要性」的部分解釋了所涵蓋的主題將如何影響學生的工作。書中還包括了複習問題、討論問題和摘要。本書的第二版已更新以包含新技術,以及一個新的持續案例研究。

主要特點:
- 專為非技術專家的商業學生設計
- 不試圖培養資訊系統專業人士;其他課程會做到這一點
- 強調當今最重要的啟用技術和應用領域
- 基於作者的實際經驗
- 針對技術和未來商業需求保持最新

這是作者——更重要的是,他的學生——希望在開始教學時擁有的書籍。**Dr. Mallach** 擁有普林斯頓大學和麻省理工學院的工程學位,以及波士頓大學的商業學位。他在電腦產業工作了二十年,曾擔任一家大型電腦公司的戰略規劃總監,以及一家電腦行銷顧問公司的共同創辦人/執行長。他在麻薩諸塞州大學(洛威爾和達特茅斯)商學院教授資訊系統達18年,退休後在羅德島學院任教。他在業界擔任顧問,並在與妻子健行和旅行之間擔任社區的網站管理員。

作者簡介

Dr. Mallach has taught in the information systems field since 1984. In addition, he has had a long and varied career in the information technology industry - before this time, during a break from teaching in 1998-2003, and on a part-time basis while teaching. This exposure to real-world practice, which continues today, gives him a perspective on information systems that is impossible to obtain through academic pursuits alone.

作者簡介(中文翻譯)

馬拉赫博士自1984年以來一直在資訊系統領域教學。此外,他在資訊科技產業擁有長期且多樣化的職業生涯——在1998年至2003年期間,他暫時中斷教學,並在教學期間以兼職方式工作。這種持續至今的實務經驗,使他對資訊系統的理解超越了單純的學術追求,提供了無法僅透過學術研究獲得的視角。