Competitive Strategy Analysis for Agricultural Marketing Cooperatives
Cotterill, Ronald W.
- 出版商: CRC
- 出版日期: 2020-12-17
- 售價: $2,160
- 貴賓價: 9.5 折 $2,052
- 語言: 英文
- 頁數: 232
- 裝訂: Quality Paper - also called trade paper
- ISBN: 0367158981
- ISBN-13: 9780367158989
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相關分類:
行銷/網路行銷 Marketing
海外代購書籍(需單獨結帳)
相關主題
商品描述
This book explores the evolution of agricultural marketing cooperatives within the framework of competitive strategy analysis. It also explores issues of horizontal and vertical integration and product differentiation by discussing new strategic directions that cooperatives might pursue.
