Managerial Economics: A Problem Solving Approach, 6/e (Hardcover)
暫譯: 管理經濟學：問題解決方法，第6版（精裝本）

**概述**
學習如何使用管理經濟學來診斷和解決商業問題，參考 Froeb/McCann/Ward/Shor 的 **《管理經濟學：問題解決方法，第6版》**。這本突破性的教材專為高年級和 MBA 學生設計，提供簡潔且快速的學習方式，同時充滿寶貴的見解。本版的數學和技術模型、圖表及數據比傳統的管理經濟學教材少，強調當今經理人每天面對的實際決策。作者僅使用模型來幫助你了解錯誤產生的原因及如何修正。最新的經濟更新介紹了全球最新的經濟發展和當前經濟挑戰。你將學會如何將經濟理論應用於即使是最棘手的商業挑戰，互動應用和 MindTap 數位資源將加強理解。這些有意義的見解使這本學習指南在當前及未來的商業生涯中都非常有用。

**特色**

- **互動問題幫助學生評估他們的理解。** 這些引人入勝的問題現在出現在在線的 MindTap 閱讀器中，挑戰學生在閱讀時仔細考慮和應用概念。
- **互動的章末材料讓學生扮演決策者的角色。** 各種更新的章末應用呈現真實的當代商業情境。學生有機會解決實際的商業問題，並追求最有利可圖和理性的決策。每章提供八到十個章末情境，為個人作業、小組專案或課堂討論提供了優秀的選擇。
- **本版的第一章清楚地介紹了書籍的主題。** 學生在完成第一章後，對後續的管理經濟學概念有了堅實的基礎和理解。本章概述並介紹了原則，強調經濟學如何影響當今的管理商業決策。
- **更新的、吸引人的呈現方式和以學生為中心的可讀性確保理解。** 使用這本教材的學生和評審一致認為，本版提供了高效的可讀性，確保學生徹底理解概念及其應用。簡潔的課程以可接近的方式呈現相關理論，而更新的內容和學習特徵使學生能夠清楚理解理論並立即應用。

Brian T. McCann
Dr. Brian T. McCann has taught courses in managerial economics, strategic management, decision making and entrepreneurship at the undergraduate, M.B.A. and executive education levels. He holds an M.B.A. from Vanderbilt University, where he earned the Founder's Medal as the top graduate of his class, and he received his doctoral training in strategic management at Purdue University's Krannert School of Management. He currently serves as the David K. Wilson Professor of Strategic Management at Vanderbilt’s Owen Graduate School of Management. His more than 10 years of industry experience include operating a residential land development company, serving as the CFO for an Internet start-up and implementing new strategic initiatives for a non-profit economic development group. In addition to co-authoring this M.B.A.-level textbook in managerial economics, Dr. McCann's work has appeared in journals such as Strategic Management Journal, Academy of Management Journal, Organization Science and Strategic Entrepreneurship Journal. His current research interests span strategic management and entrepreneurship.

Luke M. Froeb
Dr. Luke M. Froeb received his undergraduate degree from Stanford University and Ph.D. from the University of Wisconsin. When the antitrust agencies began using his models to predict the competitive effects of mergers, his academic research passed what he calls "a market test." This resulted in his 2003 appointment as chief economist of the Federal Trade Commission, where he enforced the antitrust and consumer protection laws of the United States (U.S.). He also managed 75 economists who tore down barriers to competition (often erected by well-meaning bureaucrats). In July 2005, Dr. Froeb returned to Vanderbilt University where today he holds the William Oehmig Chair of Entrepreneurship and Free Enterprise. He used to win Vanderbilt's "Most Outstanding Teacher" award, but not since he recruited Dr. Brian McCann. This text, MANAGERIAL ECONOMICS: A PROBLEM-SOLVING APPROACH, shows students how to use economics to solve business problems. It contains real-world problems (and solutions) drawn directly from Dr. Froeb's executive students. Dr. Froeb has taught at Tulane University and served as chief economist at both U.S. Competition Agencies: The Federal Trade Commission and the U.S. Department of Justice.

Michael R. Ward
Dr. Michael R. Ward teaches courses in managerial economics, economics of strategy, causal inference and digital business transformation. He has spent more than two decades in academia, holding positions at the University of Illinois and the University of Texas at Arlington (UTA). He is currently a professor of economics in the Business School at UTA and a research associate in digital economy at Zentrum für Europäische Wirtschaftsforschung (ZEW) in Mannheim, Germany. Prior to returning to academia, Dr. Ward served as an economist at the Federal Trade Commission. Dr. Ward's research focuses on the economics of information technology, especially competition and innovation in video games. He earned his undergraduate degree in mathematics and economics from UCLA and his Ph.D. in economics from the University of Chicago. His research has appeared in Review of Economics and Statistics, Journal of Law and Economics, Research Policy, Technological Forecasting and Social Change as well as New Media and Society.

Mike Shor
Dr. Mike Shor is a professor of economics at the University of Connecticut, where he conducts research in behavioral economics and game theory. Dr. Shor has taught courses in managerial economics, game theory, industrial organization and pricing strategies at the undergraduate, M.B.A., and Ph.D. levels. He received his B.A. in economics and foreign affairs from the University of Virginia and his Ph.D. in economics from Rutgers University. He also consults on antitrust issues, patents and pricing. Dr. Shor’s interdisciplinary research has appeared in journals such as Review of Economics and Statistics, Decision Analysis, MIS Quarterly, Marketing Science and Contemporary Accounting Research.

布萊恩·T·麥肯

布萊恩·T·麥肯博士曾在本科、MBA及高階教育層級教授管理經濟學、策略管理、決策制定及創業等課程。他擁有范德堡大學的MBA學位，並以班上最佳畢業生的身份獲得創始人獎章，並在普渡大學的克蘭特管理學院接受策略管理的博士訓練。他目前擔任范德堡大學歐文研究生管理學院的戴維·K·威爾遜策略管理教授。他在業界擁有超過10年的經驗，包括經營一個住宅土地開發公司、擔任一家網路初創公司的首席財務官，以及為一個非營利經濟發展團體實施新的策略計畫。除了共同撰寫這本管理經濟學的MBA級教科書外，麥肯博士的研究成果也發表在《策略管理期刊》、《管理學院期刊》、《組織科學》和《策略創業期刊》等期刊上。他目前的研究興趣涵蓋策略管理和創業。

盧克·M·弗羅布

盧克·M·弗羅布博士獲得斯坦福大學的本科學位及威斯康辛大學的博士學位。當反壟斷機構開始使用他的模型來預測合併的競爭影響時，他的學術研究通過了他所稱的「市場測試」。這使他在2003年被任命為美國聯邦貿易委員會的首席經濟學家，負責執行美國的反壟斷和消費者保護法。他還管理75位經濟學家，拆除競爭障礙（這些障礙通常是由好心的官僚所設立）。2005年7月，弗羅布博士回到范德堡大學，現任威廉·奧赫米創業與自由企業講座教授。他曾獲得范德堡大學的「最傑出教師」獎，但自從他招募了布萊恩·麥肯博士後就沒有再獲得過。這本書《管理經濟學：問題解決方法》向學生展示如何利用經濟學解決商業問題。書中包含直接來自弗羅布博士的高階學生的真實世界問題（及其解決方案）。弗羅布博士曾在杜蘭大學任教，並擔任美國兩個競爭機構的首席經濟學家：聯邦貿易委員會和美國司法部。

邁克·R·沃德

邁克·R·沃德博士教授管理經濟學、策略經濟學、因果推斷及數位商業轉型等課程。他在學術界工作超過二十年，曾在伊利諾伊大學和德克薩斯大學阿靈頓分校（UTA）任職。目前他是UTA商學院的經濟學教授，並在德國曼海姆的歐洲經濟研究中心（Zentrum für Europäische Wirtschaftsforschung, ZEW）擔任數位經濟研究助理。在回到學術界之前，沃德博士曾在聯邦貿易委員會擔任經濟學家。沃德博士的研究專注於資訊技術的經濟學，特別是視頻遊戲中的競爭與創新。他在加州大學洛杉磯分校獲得數學和經濟學的本科學位，並在芝加哥大學獲得經濟學博士學位。他的研究成果發表在《經濟學與統計評論》、《法律與經濟學期刊》、《研究政策》、《技術預測與社會變遷》以及《新媒體與社會》等期刊上。

邁克·肖爾

邁克·肖爾博士是康乃狄克大學的經濟學教授，專注於行為經濟學和博弈論的研究。肖爾博士曾在本科、MBA及博士層級教授管理經濟學、博弈論、產業組織及定價策略等課程。他在維吉尼亞大學獲得經濟學和外交事務的學士學位，並在羅格斯大學獲得經濟學博士學位。他還就反壟斷問題、專利和定價提供諮詢。肖爾博士的跨學科研究成果發表在《經濟學與統計評論》、《決策分析》、《管理資訊系統季刊》、《行銷科學》和《當代會計研究》等期刊上。

Table of Contents
Part I: PROBLEM SOLVING AND DECISION MAKING.
1. Solving Problems with Economics.
2. The One Lesson of Business.
3. Benefits, Costs, and Decisions.
4. Extent (How Much) Decisions.
5. Investment Decisions: Look Ahead and Reason Back.

Part II: PRICING, COST, AND PROFITS.
6. Simple Pricing.
7. Economies of Scale and Scope.
8. Understanding Markets and Industry Changes.
9. Market Structure and Long-Run Equilibrium.
10. Strategy: The Quest to Keep Profit from Eroding.
11. Foreign Exchange, Trade, and Bubbles.

Part III: PRICING FOR GREATER PROFIT.
12. More Realistic and Complex Pricing.
13. Direct Price Discrimination.
14. Indirect Price Discrimination.

Part IV: STRATEGIC DECISION MAKING.
15. Strategic Games.
16. Bargaining.

Part V: UNCERTAINTY.
17. Making Decisions with Uncertainty.
18. Auctions.
19. The Problem of Adverse Selection.
20. The Problem of Moral Hazard.

Part VI: ORGANIZATIONAL DESIGN.
21. Getting Employees to Work in the Firm's Best Interest.
22. Getting Divisions to Work in the Firm's Best Interest.
23. Managing Vertical Relationships.

Part VII: WRAPPING UP.
24. Test Yourself.

Table of Contents

Part I: PROBLEM SOLVING AND DECISION MAKING.

1. Solving Problems with Economics.

2. The One Lesson of Business.

3. Benefits, Costs, and Decisions.

4. Extent (How Much) Decisions.

5. Investment Decisions: Look Ahead and Reason Back.



Part II: PRICING, COST, AND PROFITS.

6. Simple Pricing.

7. Economies of Scale and Scope.

8. Understanding Markets and Industry Changes.

9. Market Structure and Long-Run Equilibrium.

10. Strategy: The Quest to Keep Profit from Eroding.

11. Foreign Exchange, Trade, and Bubbles.



Part III: PRICING FOR GREATER PROFIT.

12. More Realistic and Complex Pricing.

13. Direct Price Discrimination.

14. Indirect Price Discrimination.



Part IV: STRATEGIC DECISION MAKING.

15. Strategic Games.

16. Bargaining.



Part V: UNCERTAINTY.

17. Making Decisions with Uncertainty.

18. Auctions.

19. The Problem of Adverse Selection.

20. The Problem of Moral Hazard.



Part VI: ORGANIZATIONAL DESIGN.

21. Getting Employees to Work in the Firm's Best Interest.

22. Getting Divisions to Work in the Firm's Best Interest.

23. Managing Vertical Relationships.



Part VII: WRAPPING UP.

24. Test Yourself.