Visual Design: Ninety-five things you need to know. Told in Helvetica and Dingbats. (Paperback)
暫譯: 視覺設計:你需要知道的九十五件事。以 Helvetica 和 Dingbats 呈現。 (平裝本)
Jim Krause
- 出版商: New Riders
- 出版日期: 2014-09-02
- 售價: $1,400
- 貴賓價: 9.5 折 $1,330
- 語言: 英文
- 頁數: 240
- 裝訂: Paperback
- ISBN: 0321968158
- ISBN-13: 9780321968159
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商品描述
Visual Design speaks design, through design, to designers, presenting 95 core design principles with concise text and a touch of visual wit. Author of the bestselling Index series on design basics, Jim Krause uses a combination of Helvetica and Dingbats to teach a wide range of design topics (both conceptually and compositionally related) in a one-topic-per-spread format. Using humor, practical tips, and inspiring visual examples, Krause makes it clear how each of the 95 axioms of effective design are relevant and applicable across all forms of visuals: print, Web, and fine arts.
In this book, you’ll learn how to:
• Direct the eye through your designs using size relationships, color, visual pathways, and typographic hints
• Design effective compositions through grids, frames, outlines, dynamic spacing, symmetry, asymmetry, shading, patterns, and textures
• Fool the eye with shadows, depth, op-art, and visual subtraction
• Understand how color works and how to use it effectively
• See and use type by understanding type rules as well as when and how to break them
Visual Design is the first title in the brand new New Riders Creative Core series, which aims to provide instruction on the fundamental concepts and techniques that all designers must master to become skilled professionals.
In this book, you’ll learn how to:
• Direct the eye through your designs using size relationships, color, visual pathways, and typographic hints
• Design effective compositions through grids, frames, outlines, dynamic spacing, symmetry, asymmetry, shading, patterns, and textures
• Fool the eye with shadows, depth, op-art, and visual subtraction
• Understand how color works and how to use it effectively
• See and use type by understanding type rules as well as when and how to break them
Visual Design is the first title in the brand new New Riders Creative Core series, which aims to provide instruction on the fundamental concepts and techniques that all designers must master to become skilled professionals.
商品描述(中文翻譯)
《視覺設計》透過設計與設計師對話,以簡潔的文字和一絲視覺幽默呈現95個核心設計原則。這本書的作者是暢銷書《設計基礎索引》系列的作者吉姆·克勞斯(Jim Krause),他使用Helvetica和Dingbats的組合,以每頁一個主題的格式教授廣泛的設計主題(無論是概念上還是構圖上相關)。克勞斯運用幽默、實用的技巧和啟發性的視覺範例,清楚地表明這95條有效設計公理如何在所有視覺形式中相關且可應用:印刷、網頁和美術。
在這本書中,您將學習如何:
• 通過大小關係、顏色、視覺路徑和排版提示引導觀眾的視線
• 通過網格、框架、輪廓、動態間距、對稱、不對稱、陰影、圖案和質感設計有效的構圖
• 利用陰影、深度、視覺藝術和視覺減法來欺騙眼睛
• 理解顏色的運作方式以及如何有效使用顏色
• 通過理解字體規則以及何時和如何打破這些規則來看見和使用字體
《視覺設計》是全新《New Riders Creative Core》系列的第一本書,該系列旨在提供所有設計師必須掌握的基本概念和技術的指導,以成為熟練的專業人士。