Effortless E-Commerce with PHP and MySQL (Paperback)
暫譯: 輕鬆掌握 PHP 與 MySQL 的電子商務

Larry Ullman

  • 出版商: New Riders
  • 出版日期: 2010-10-20
  • 定價: $1,090
  • 售價: 5.0$545
  • 語言: 英文
  • 頁數: 384
  • 裝訂: Paperback
  • ISBN: 0321656229
  • ISBN-13: 9780321656223
  • 相關分類: MySQLPHPSQL電子商務 E-commerce
  • 立即出貨(限量) (庫存=4)

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商品描述

In this comprehensive guide to creating an e-commerce Web site using PHP and MySQL, renowned author Larry Ullman walks you through every step—designing the visual interface, creating the database, presenting content, generating an online catalog, managing the shopping cart, handling the order and the payment process, and fulfilling the order—always with security and best practices emphasized along the way. Even if you’re an experienced Web developer, you’re guaranteed to learn something new. The book uses two e-commerce site examples—one based on selling physical products that require shipping and delayed payment, and another that sells non-physical products to be purchased and delivered instantly—so you see the widest possible range of e-commerce scenarios. In 11 engaging, easy-to-follow chapters, Effortless E-Commerce with PHP and MySQL teaches you how to:

• Think of the customer first, in order to maximize sales
• Create a safe server environment and database
• Use secure transactions and prevent common vulnerabilities
• Incorporate different payment gateways
• Design scalable sites that are easy to maintain
• Build administrative interfaces
• Extend both examples to match the needs of your own sites

Larry Ullman is the president of Digital Media and Communications Insights, Inc., a firm specializing in information technology (www.dmcinsights.com). He is the author of several bestselling programming and Web development books, including PHP and MySQL for Dynamic Web Sites: Visual QuickPro Guide. Larry also writes articles on these subjects and teaches them in small and large group settings. Despite working with computers, programming languages, databases, and such since the early 1980s, Larry still claims he’s not a computer geek (but he admits he can speak their language).

商品描述(中文翻譯)

在這本全面指南中,著名作者 Larry Ullman 將帶您逐步了解如何使用 PHP 和 MySQL 創建電子商務網站——設計視覺介面、創建資料庫、呈現內容、生成在線目錄、管理購物車、處理訂單和支付過程,以及履行訂單——在整個過程中始終強調安全性和最佳實踐。即使您是一位經驗豐富的網站開發者,您也一定能學到一些新知識。本書使用了兩個電子商務網站範例——一個基於需要運送和延遲付款的實體產品銷售,另一個則是銷售可立即購買和交付的非實體產品——讓您看到最廣泛的電子商務場景。在 11 章引人入勝、易於跟隨的內容中,《使用 PHP 和 MySQL 輕鬆打造電子商務》教您如何:

• 以客戶為先,以最大化銷售
• 創建安全的伺服器環境和資料庫
• 使用安全交易並防止常見漏洞
• 整合不同的支付網關
• 設計可擴展且易於維護的網站
• 建立管理介面
• 擴展這兩個範例以符合您自己網站的需求

Larry Ullman 是 Digital Media and Communications Insights, Inc. 的總裁,該公司專注於資訊技術 (www.dmcinsights.com)。他是幾本暢銷的程式設計和網站開發書籍的作者,包括《PHP 和 MySQL 動態網站:視覺快速專業指南》。Larry 也撰寫有關這些主題的文章,並在小型和大型團體中教授這些內容。儘管自 1980 年代初以來一直在與電腦、程式語言、資料庫等打交道,Larry 仍然聲稱自己不是電腦迷(但他承認他能說他們的語言)。