Before & After: How to Design Cool Stuff (Paperback)
暫譯: 設計酷炫產品的前後過程 (平裝本)
John McWade
- 出版商: Peachpit Press
- 出版日期: 2009-11-01
- 售價: $1,880
- 貴賓價: 9.5 折 $1,786
- 語言: 英文
- 頁數: 240
- 裝訂: Paperback
- ISBN: 0321580125
- ISBN-13: 9780321580122
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商品描述
Before and After magazine's focus on clarity, simplicity, and elegance has won it legions of fans--fans who will welcome this second volume of the definitive Before and After Page Design by John McWade. Truly an icon of the graphic design community, his insistence on approaching design not as mere decoration but as an essential form of communication is vividly apparent in this cohesive primer on page design and layout. And you could not hope for a better, more qualified teacher. McWade shows readers how to arrange and present information using today's powerful graphics tools. Readers will learn how to design single-page and multi-page documents, brochures, and ads; why one typeface works better than another; and much more. Best of all, they'll discover how to think visually transforming the images in their heads into something that communicates effectively on the page.
商品描述(中文翻譯)
《Before and After》雜誌專注於清晰、簡單和優雅,贏得了眾多粉絲——這些粉絲將會熱烈歡迎約翰·麥克韋德(John McWade)所著的權威作品《Before and After Page Design》的第二卷。作為平面設計界的真正偶像,他堅持將設計視為一種重要的溝通形式,而非僅僅是裝飾,這一點在這本關於頁面設計和佈局的綜合入門書中表現得淋漓盡致。你不可能找到比他更合適的老師。麥克韋德向讀者展示如何使用當今強大的圖形工具來安排和呈現資訊。讀者將學會如何設計單頁和多頁文件、手冊和廣告;為什麼某種字體比其他字體更有效;以及更多內容。最重要的是,他們將發現如何以視覺化的方式思考,將腦海中的圖像轉化為能夠在頁面上有效傳達的內容。