Strategic Mobile Design: Creating Engaging Experiences (Paperback) (策略性行動設計：創造引人入勝的體驗)

This book gives anyone interested in mobile campaigns, both client-side and production-side, the knowledge to approach a mobile project with a cohesive strategy. The book presents a holistic view of the mobile ecosystem design/technology/marketing/business/build, with enough information to get one started with a project of this nature.