How to Win Sales & Influence Spiders: Boosting Your Business & Buzz on the Web (Paperback)
暫譯: 如何贏得銷售與影響蜘蛛:提升您的業務與網路聲量 (平裝本)
Catherine Seda
- 出版商: New Riders
- 出版日期: 2007-02-19
- 售價: $1,540
- 貴賓價: 9.5 折 $1,463
- 語言: 英文
- 頁數: 224
- 裝訂: Paperback
- ISBN: 0321496590
- ISBN-13: 9780321496591
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相關主題
商品描述
Description
If you’re like most business professionals, you could be losing $10,000, $100,000, or even $1 million a month on the Web! Catapulting your
business online is easier than you may think. Thanks to new and emerging developments in Web technology, you can immediately reach
more new customers — free. Plus, you can better leverage your “traditional” Internet marketing to get more traffic from the search
engines and free publicity from the press.
Internet marketing veteran and Entrepreneur columnist Catherine Seda reveals how to attract new customers, search engine spiders and the
press, simultaneously. Use this approach to skyrocket your sales while building your brand.
This book reveals the insider secrets of how to:
• Capitalize on social media, such as blogs, podcasts, and online video, while watching your profits soar from
search engines, e-mail, and affiliate marketing.
• Maximize your exposure by building your online reputation as an industry expert.
• Recognize search engine spammers who will get your site banned and kill your cash flow.
• Mimic the successful Internet marketing techniques that have elevated the status of well-known sites.
• Avoid making the “Top 10” Internet marketing mistakes as revealed by industry leaders.
This “non-techie” book is for: consultants, entrepreneurs, corporate marketers, students, investors, journalists and adventurers.
商品描述(中文翻譯)
**描述**
如果你和大多數商業專業人士一樣,你可能每月在網路上損失 $10,000、$100,000,甚至 $1,000,000!將你的業務推向線上比你想像的要簡單得多。多虧了網路技術的新興發展,你可以立即接觸到更多的新客戶——免費。此外,你還可以更好地利用你的「傳統」網路行銷,從搜尋引擎獲得更多流量,並從媒體獲得免費宣傳。
網路行銷資深人士及《企業家》專欄作家 Catherine Seda 揭示了如何同時吸引新客戶、搜尋引擎爬蟲和媒體。使用這種方法來迅速提升你的銷售,同時建立你的品牌。
本書揭示了如何掌握內部秘訣:
- 利用社交媒體,如部落格、播客和線上視頻,同時觀察你的利潤從搜尋引擎、電子郵件和聯盟行銷中飆升。
- 通過建立你的線上聲譽作為行業專家來最大化你的曝光率。
- 辨識會使你的網站被禁止並損害你的現金流的搜尋引擎垃圾郵件發送者。
- 模仿那些提升知名網站地位的成功網路行銷技術。
- 避免犯下行業領袖所揭示的「前十名」網路行銷錯誤。
這本「非技術性」的書適合:顧問、企業家、企業行銷人員、學生、投資者、記者和冒險者。