The User Is Always Right: A Practical Guide to Creating and Using Personas for the Web
Steve Mulder, Ziv Yaar
- 出版商: New Riders
- 出版日期: 2006-08-31
- 售價: $2,150
- 貴賓價: 9.5 折 $2,043
- 語言: 英文
- 頁數: 312
- 裝訂: Paperback
- ISBN: 0321434536
- ISBN-13: 9780321434531
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Features
Finally, a comprehensive, step-by-step guide to creating effective personas!
- Everything you need to know about creating effective personas, from initial user research and segmentation through creation of realistic details and scenarios.
- Straightforward advice on making personas real through personal information, domain-specific attributes, psychographics, and more.
- Real-life examples of how personas can be used to positively impact website development.
