Real World Print Production

Description

What you see is not always what you get—a truism that’s nowhere more apparent than in print production, where what you see on screen is often a far cry from what comes out on the printed page. Here to help you avoid the production problems that plague many projects is a comprehensive guide to print production from one of the field’s top professionals. Author Claudia McCue draws on more than 20 years of prepress experience to show you how to build healthy files that print exactly as expected. Realizing that printing problems can have their roots at many points in the life of a job, Claudia begins with an aerial view of the lifecycle of a job. From there, it’s on to major sections on print production realities, content, and software specifics. Offering tips, tricks, and comprehensive explanations, Claudia covers everything from rendering color to mechanical issues; binding and finishing; submitting jobs; working with raster images, vector art, and fonts; useful graphic and desktop publishing programs; and more.

Features 

Everything designers need to know to create trouble-free print jobs in one industrial-strength reference!

• Fills a much-needed gap in many designers’ knowledge, providing thorough, easy-to-understand explanations of the print production process.
  
• From preflight to output, presswork, and finishing procedures, author Claudia McCue provides a pro’s insights into the printing problems that can undermine otherwise great design work.
  
• Filled with illustrations, tips, and real-world examples to help designers translate pixels to paper and visions to reality.