Publish and Prosper: Blogging for Your Business

Description

While personal blogs take up much of the blogosphere, blogs are quickly gaining popularity in business as an inexpensive and amazingly effective marketing tool. It’s time for a practical book about business blogging: this is the first book to demonstrate how businesses are blogging and how you can use blogging technology to converse with your customers to build your brand and sell your products.

Written from the business person/designer’s perspectives, this book shows how businesses can leverage current, real-world blogging techniques, tools, and platforms to promote and enhance their ventures. The key idea is that the conversation with your market is stronger and more meaningful with a blog. Filled with practical information and a how-to approach, this book provides case studies of companies as large as Boeing or General Motors and as small as Clip-’n-seal. Readers will learn about the types of business blogs, how companies use blogs, how to sell blogs to management and IT, effective blog design, content, and conversation, pitfalls to avoid, how to develop Web presence, and more.

 

Comprehensive guide details why and how to successfully blog your business, build your brand, and sell your products!

• The first how-to book on using blogs as a business and marketing tool
• Written by leading Web development and blog authorities, two authors co-founded the renowned Blog Business Summit
• Filled with in-the-trenches tools and techniques for blog business success: practical how-tos, case studies, sample blogs, dialogues, related links, resources, design tips, and more.