Photoshop CS2 for Advertising and Marketing: Secrets from an Entertainment Advertising Insider
暫譯: 廣告與行銷的 Photoshop CS2:娛樂廣告內部人士的秘密

Daniel O. Sorenson

  • 出版商: Peachpit Press
  • 出版日期: 2005-12-11
  • 售價: $1,860
  • 貴賓價: 9.5$1,767
  • 語言: 英文
  • 頁數: 224
  • 裝訂: Paperback
  • ISBN: 0321350286
  • ISBN-13: 9780321350282
  • 相關分類: Photoshop行銷/網路行銷 Marketing
  • 海外代購書籍(需單獨結帳)

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Book Description

You've dabbled with design in school and on the job, and you feel comfortable with Photoshop and other design tools. You're no graphics expert, but you're no newbie. Now you find yourself with a cool job opportunity in the entertainment industry (or are trying to break in) and you need to prove your design chops, fast! Photoshop CS2 for Advertising and Marketing: Secrets from an Entertainment Advertising Insider isn't your standard Photoshop how-to book. Combining essential Photoshop techniques with professional insights into the workings of major studios as well as advice on how to navigate the minefields designers may encounter there, author and noted designer, art director, and popular UCLA Photoshop instructor Daniel Sorenson teaches you everything you need to know about working as a designer for entertainment advertising and marketing. Using a series of real-world projects-- including a trade ad, an anime illustration, a movie poster, CD cover art, an outdoor ad campaign for a major new sitcom (bus sides, kiosks, billboards, subway posters), and more--this book covers the Photoshop tools, features, and tools you need to hone your graphic skills and easily take on any marketing design project. To get more information on Daniel check out www.danielosorenson.com.

"From the practical to the aesthetic and from business advice to Photoshop tutorials – Daniel's book is based in extensive real world experience garnered over years of working with the most critical clients under the tightest deadlines. This book offers insights and advice that I’ve never seen shared in print before. I can’t wait to read it from cover to cover."
Katrin Eismann www.photoshopdiva.com

 

 

 

 

商品描述(中文翻譯)

書籍描述

您在學校和工作中接觸過設計,對 Photoshop 和其他設計工具感到熟悉。您不是圖形專家,但也不是新手。現在,您發現自己有一個在娛樂產業的絕佳工作機會(或正在嘗試進入這個領域),您需要迅速證明自己的設計能力!《Photoshop CS2 for Advertising and Marketing: Secrets from an Entertainment Advertising Insider》並不是一本標準的 Photoshop 使用手冊。這本書結合了基本的 Photoshop 技巧與對主要工作室運作的專業見解,以及如何在設計師可能遇到的各種挑戰中導航的建議。作者、知名設計師、藝術總監及受歡迎的 UCLA Photoshop 講師 Daniel Sorenson 教您作為娛樂廣告和行銷設計師所需了解的一切。透過一系列真實世界的專案——包括貿易廣告、動漫插圖、電影海報、CD 封面藝術、針對一部新情境喜劇的戶外廣告活動(公車側面、資訊亭、廣告牌、地鐵海報)等——這本書涵蓋了您需要磨練圖形技能並輕鬆應對任何行銷設計專案的 Photoshop 工具、功能和技巧。想了解更多關於 Daniel 的資訊,請訪問 www.danielosorenson.com。

「從實用到美學,從商業建議到 Photoshop 教學——Daniel 的書基於多年與最重要客戶在最緊迫的截止日期下工作的豐富實務經驗。這本書提供了我從未在印刷品中見過的見解和建議。我迫不及待想要從頭到尾閱讀它。」
Katrin Eismann www.photoshopdiva.com