Research Methods for Business Students, 5/e (Paperback)

Mark N.K. Saunders, Adrian Thornhill, Philip Lewis

Research Methods for Business Students, 5/e (Paperback)
  • 出版商: Prentice Hall
  • 出版日期: 2009-07-10
  • 售價: $1,180
  • 貴賓價: 9.8 折 $1,156
  • 語言: 英文
  • 頁數: 656
  • 裝訂: Paperback
  • ISBN: 0273716867
  • ISBN-13: 9780273716860

    • 已過版

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商品描述

  • How to use this book

  • Guided tour

  • Preface

  • Contributors

  • 1  The nature of business and management research and structure of this book

  • 2  Formulating and clarifying the research topic

  • 3  Critically reviewing the literature

  • 4  Understanding research philosophies and approaches

  • 5  Formulating the research design

  • 6  Negotiating access and research ethics

  • 7  Selecting samples

  • 8  Using secondary data

  • 9  Collecting primary data through observation

  • 10  Collecting primary data using semi-structured, in-depth and group interviews

  • 11  Collecting primary data using questionnaires

  • 12  Analysing quantitative data

  • 13  Analysing qualitative data

  • 14  Writing and presenting your project report

  • Appendices

  • Glossary

  • Index

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