E-Business and E-Commerce, 2/e (Paperback) (電子商務與電子商業（第二版）)

Dave Chaffey

E-Business and E-Commerce, 2/e (Paperback)
  • 出版商: Prentice Hall
  • 出版日期: 2004-01-07
  • 定價: $1,000
  • 售價: 2.0 折 $199
  • 語言: 英文
  • 頁數: 618
  • 裝訂: Paperback
  • ISBN: 0273683780
  • ISBN-13: 9780273683780
  • 相關分類: 電子商務 E-commerce

    • 立即出貨(限量) (庫存=1)

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商品描述

The second edition of E-Business and E-Commerce Management builds on the excellent coverage and balanced approach of the first edition. Drawing on perspectives and models from disciplines as diverse as information systems, strategy, marketing, operations and human resources management, this new edition also features increased coverage of legal and regulatory issues, not-for-profit organisations and a wider range of international case studies. A comprehensive assessment of the management issues faced in implementing e-business solutions, this book is suitable for students or practitioners of e-business, e-commerce or e-marketing at any level. Each chapter contains management issues, activities and answers, case studies, questions for debate, self-assessment exercises, discussion, essay and exam questions, further reading, web links and more.

商品描述(中文翻譯)

《電子商務與電子商務管理》第二版在第一版的優秀涵蓋範圍和平衡觀點的基礎上進一步發展。本書結合了信息系統、戰略、市場營銷、運營和人力資源管理等多個學科的觀點和模型，同時增加了對法律和監管問題、非營利組織以及更廣泛的國際案例研究的涵蓋範圍。本書全面評估了實施電子商務解決方案所面臨的管理問題，適合任何級別的電子商務、電子商務或電子營銷的學生或從業人員使用。每章包含管理問題、活動和答案、案例研究、辯論問題、自我評估練習、討論、論文和考試問題、進一步閱讀、網絡鏈接等內容。

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