Data Is Everybody's Business: The Fundamentals of Data Monetization
暫譯: 數據是每個人的事業：數據貨幣化的基本原則
Wixom, Barbara H., Beath, Cynthia M., Owens, Leslie
- 出版商: MIT
- 出版日期: 2025-02-04
- 售價: $1,120
- 貴賓價: 9.5 折 $1,064
- 語言: 英文
- 頁數: 200
- 裝訂: Quality Paper - also called trade paper
- ISBN: 0262552981
- ISBN-13: 9780262552981
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商品描述
作者簡介
Cynthia M. Beath is Professor Emerita at the McCombs School of Business, University of Texas at Austin. Before embarking on her academic career, she worked in private industry in several information systems development and consulting positions.
Barbara H. Wixom is Principal Research Scientist at the MIT Sloan Center for Information Systems Research (MIT CISR), founder of the MIT CISR Data Research Advisory Board, and faculty director for the MIT Sloan online short course Data Monetization Strategy.
Leslie Owens is the former Executive Director of MIT CISR and Senior Lecturer at the MIT Sloan School of Management. Previously she was Vice President and Research Director at Forrester Research, and a manager at Abbott.
Barbara H. Wixom is Principal Research Scientist at the MIT Sloan Center for Information Systems Research (MIT CISR), founder of the MIT CISR Data Research Advisory Board, and faculty director for the MIT Sloan online short course Data Monetization Strategy.
Leslie Owens is the former Executive Director of MIT CISR and Senior Lecturer at the MIT Sloan School of Management. Previously she was Vice President and Research Director at Forrester Research, and a manager at Abbott.
作者簡介(中文翻譯)
辛西婭·M·比思（Cynthia M. Beath）是德克薩斯大學奧斯汀分校麥克庫姆斯商學院的名譽教授。在開始她的學術生涯之前，她曾在私營行業擔任多個資訊系統開發和諮詢職位。
芭芭拉·H·威克索姆（Barbara H. Wixom）是麻省理工學院斯隆資訊系統研究中心（MIT CISR）的首席研究科學家，MIT CISR數據研究諮詢委員會的創始人，以及MIT斯隆在線短期課程《數據貨幣化策略》的教學主任。
萊斯利·歐文斯（Leslie Owens）是MIT CISR的前執行董事及麻省理工學院斯隆管理學院的高級講師。她曾擔任Forrester Research的副總裁和研究主任，以及雅培（Abbott）的經理。
