Pioneers, Hidden Champions, Changemakers, and Underdogs: Lessons from China's Innovators

Greeven, Mark J., Yip, George S., Wei, Wei

Pioneers, Hidden Champions, Changemakers, and Underdogs: Lessons from China's Innovators
  • 出版商: MIT
  • 出版日期: 2023-05-09
  • 售價: $1,520
  • 貴賓價: 9.5 折 $1,444
  • 語言: 英文
  • 頁數: 216
  • 裝訂: Quality Paper - also called trade paper
  • ISBN: 0262547899
  • ISBN-13: 9780262547895
  • 相關分類: Maker

    • 海外代購書籍(需單獨結帳)

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作者簡介

Mark J. Greeven is Professor of Innovation and Strategy at IMD Business School in Lausanne and coauthor of Business Ecosystems in China: Alibaba and Competing Baidu, Tencent, Xiaomi, and LeEco.
George S. Yip is Emeritus Professor of Marketing and Strategy at Imperial College Business School in London and coauthor of China's Next Strategic Advantage: From Imitation to Innovation (MIT Press). He divides his time among Boston, London, and Maine.
Wei Wei is Founder and CEO of the Shanghai-based consulting firm GSL Innovation.

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