Visual Insights: A Practical Guide to Making Sense of Data (Paperback)
暫譯: 視覺洞察:數據理解的實用指南 (平裝本)

Katy Börner, David E. Polley

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商品描述

In the age of Big Data, the tools of information visualization offer us a macroscope to help us make sense of the avalanche of data available on every subject. This book offers a gentle introduction to the design of insightful information visualizations. It is the only book on the subject that teaches nonprogrammers how to use open code and open data to design insightful visualizations. Readers will learn to apply advanced data mining and visualization techniques to make sense of temporal, geospatial, topical, and network data. The book, developed for use in an information visualization MOOC, covers data analysis algorithms that enable extraction of patterns and trends in data, with chapters devoted to "when" (temporal data), "where" (geospatial data), "what" (topical data), and "with whom" (networks and trees); and to systems that drive research and development. Examples of projects undertaken for clients include an interactive visualization of the success of game player activity in World of Warcraft; a visualization of 311 number adoption that shows the diffusion of non-emergency calls in the United States; a return on investment study for two decades of HIV/AIDS research funding by NIAID; and a map showing the impact of the HiveNYC Learning Network. Visual Insights will be an essential resource on basic information visualization techniques for scholars in many fields, students, designers, or anyone who works with data.

商品描述(中文翻譯)

在大數據時代,資訊視覺化工具為我們提供了一個宏觀的視角,幫助我們理解每個主題上可用的海量數據。本書對於設計具洞察力的資訊視覺化提供了一個溫和的入門介紹。這是唯一一本教導非程式設計師如何使用開放代碼和開放數據來設計具洞察力視覺化的書籍。讀者將學會應用先進的數據挖掘和視覺化技術,以理解時間、地理空間、主題和網絡數據。本書是為資訊視覺化的MOOC課程而開發,涵蓋了數據分析算法,這些算法能夠提取數據中的模式和趨勢,並專門設有關於「何時」(時間數據)、「何地」(地理空間數據)、「何物」(主題數據)和「與誰」(網絡和樹狀結構)的章節;以及推動研究和開發的系統。為客戶進行的項目示例包括《魔獸世界》中遊戲玩家活動成功的互動視覺化;顯示美國非緊急電話擴散的311號碼採用視覺化;NIAID對二十年HIV/AIDS研究資金的投資回報研究;以及顯示HiveNYC學習網絡影響的地圖。《視覺洞察》將成為許多領域學者、學生、設計師或任何與數據打交道的人的基本資訊視覺化技術的重要資源。

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