Design for a Better World: Meaningful, Sustainable, Humanity Centered
暫譯: 為更美好的世界設計:有意義、可持續、人本中心

Norman, Donald a.

  • 出版商: MIT
  • 出版日期: 2023-03-21
  • 售價: $1,210
  • 貴賓價: 9.5$1,150
  • 語言: 英文
  • 頁數: 376
  • 裝訂: Hardcover - also called cloth, retail trade, or trade
  • ISBN: 0262047950
  • ISBN-13: 9780262047951
  • 立即出貨 (庫存=1)

商品描述

How human behavior brought our world to the brink, and how human behavior can save us.

The world is a mess. Our dire predicament, from collapsing social structures to the climate crisis, has been millennia in the making and can be traced back to the erroneous belief that the earth's resources are infinite. The key to change, says Don Norman, is human behavior, covered in the book's three major themes: meaning, sustainability, and humanity-centeredness. Emphasize quality of life, not monetary rewards; restructure how we live to better protect the environment; and focus on all of humanity. Design for a Better World presents an eye-opening diagnosis of where we've gone wrong and a clear prescription for making things better.

Norman proposes a new way of thinking, one that recognizes our place in a complex global system where even simple behaviors affect the entire world. He identifies the economic metrics that contribute to the harmful effects of commerce and manufacturing and proposes a recalibration of what we consider important in life. His experience as both a scientist and business executive gives him the perspective to show how to make these changes while maintaining a thriving economy. Let the change begin with this book before it's too late

商品描述(中文翻譯)

人類行為如何將我們的世界推向邊緣,以及人類行為如何能拯救我們。

世界一片混亂。我們的困境,從社會結構的崩潰到氣候危機,經過千年累積,源於對地球資源無限的錯誤信念。唐·諾曼(Don Norman)表示,改變的關鍵在於人類行為,這在本書的三個主要主題中有所涵蓋:意義、可持續性和以人為本。強調生活品質,而非金錢獎勵;重構我們的生活方式,以更好地保護環境;並專注於全人類。為更美好的世界設計 提出了我們錯誤的根源的深刻診斷,以及改善現狀的明確處方。

諾曼提出了一種新的思維方式,認識到我們在一個複雜的全球系統中的位置,即使是簡單的行為也會影響整個世界。他確定了促成商業和製造業有害影響的經濟指標,並提出重新校準我們認為生活中重要的事物。他作為科學家和商業高管的經驗使他能夠展示如何在保持經濟繁榮的同時進行這些改變。讓這本書成為改變的起點,趁還不算太晚。

作者簡介

Don Norman is Distinguished Professor Emeritus of Cognitive Science and Psychology and founding director of the Design Lab at the University of California, San Diego. Business Week has named Norman one of the world's most influential designers. He was an Apple Vice President, has been an advisor and board member for numerous companies, and has three honorary degrees. His numerous books have been translated into over 20 languages, including The Design of Everyday Things and Living with Complexity, also from the MIT Press.

作者簡介(中文翻譯)

唐·諾曼(Don Norman)是加州大學聖地牙哥分校(University of California, San Diego)認知科學與心理學的榮譽特聘教授(Distinguished Professor Emeritus)及設計實驗室(Design Lab)的創始主任。Business Week 將諾曼評選為全球最具影響力的設計師之一。他曾擔任蘋果公司(Apple)的副總裁,並為多家企業擔任顧問及董事會成員,擁有三個榮譽學位。他的多本著作已被翻譯成超過20種語言,包括《日常事物的設計》(The Design of Everyday Things)和《與複雜共處》(Living with Complexity),同樣由麻省理工學院出版社(MIT Press)出版。