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商品描述
In The AI Advantage, Thomas Davenport offers a guide to using artificial intelligence in business. He describes what technologies are available and how companies can use them for business benefits and competitive advantage. He cuts through the hype of the AI craze—remember when it seemed plausible that IBM’s Watson could cure cancer?—to explain how businesses can put artificial intelligence to work now, in the real world. His key recommendation: don’t go for the “moonshot” (curing cancer, or synthesizing all investment knowledge); look for the “low-hanging fruit” to make your company more efficient.
Davenport explains that the business value AI offers is solid rather than sexy or splashy. AI will improve products and processes and make decisions better informed—important but largely invisible tasks. AI technologies won’t replace human workers but augment their capabilities, with smart machines to work alongside smart people. AI can automate structured and repetitive work; provide extensive analysis of data through machine learning (“analytics on steroids”), and engage with customers and employees via chatbots and intelligent agents. Companies should experiment with these technologies and develop their own expertise.
Davenport describes the major AI technologies and explains how they are being used, reports on the AI work done by large commercial enterprises like Amazon and Google, and outlines strategies and steps to becoming a cognitive corporation. This book provides an invaluable guide to the real-world future of business AI.
商品描述(中文翻譯)
在《AI優勢》一書中,湯瑪斯·戴文波特提供了一個在商業中使用人工智慧的指南。他描述了目前可用的技術以及公司如何利用這些技術獲得商業利益和競爭優勢。他剖析了AI熱潮的炒作,回顧了當初IBM的華生似乎能治愈癌症的情況,並解釋了企業如何在現實世界中立即運用人工智慧。他的主要建議是:不要追求“登月計畫”(治愈癌症或綜合所有投資知識),而是尋找“低掛果實”,使公司更高效率。
戴文波特解釋了AI提供的商業價值是實質的,而不是性感或引人注目的。AI將改善產品和流程,使決策更加明智,這些任務重要但往往不可見。AI技術不會取代人類工人,而是增強他們的能力,智能機器將與聰明的人一起工作。AI可以自動化結構化和重複性工作;通過機器學習(“強化版分析”)對數據進行廣泛分析;通過聊天機器人和智能代理與客戶和員工互動。公司應該嘗試這些技術並發展自己的專業知識。
戴文波特描述了主要的AI技術,並解釋了它們的應用情況,報導了亞馬遜和谷歌等大型商業企業的AI工作,並概述了成為認知型企業的策略和步驟。這本書提供了對商業AI未來的實用指南。