The AI Advantage: How to Put the Artificial Intelligence Revolution to Work (Management on the Cutting Edge)
暫譯: AI優勢:如何將人工智慧革命應用於工作(前沿管理)
Thomas H. Davenport
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商品描述
In The AI Advantage, Thomas Davenport offers a guide to using artificial intelligence in business. He describes what technologies are available and how companies can use them for business benefits and competitive advantage. He cuts through the hype of the AI craze—remember when it seemed plausible that IBM’s Watson could cure cancer?—to explain how businesses can put artificial intelligence to work now, in the real world. His key recommendation: don’t go for the “moonshot” (curing cancer, or synthesizing all investment knowledge); look for the “low-hanging fruit” to make your company more efficient.
Davenport explains that the business value AI offers is solid rather than sexy or splashy. AI will improve products and processes and make decisions better informed—important but largely invisible tasks. AI technologies won’t replace human workers but augment their capabilities, with smart machines to work alongside smart people. AI can automate structured and repetitive work; provide extensive analysis of data through machine learning (“analytics on steroids”), and engage with customers and employees via chatbots and intelligent agents. Companies should experiment with these technologies and develop their own expertise.
Davenport describes the major AI technologies and explains how they are being used, reports on the AI work done by large commercial enterprises like Amazon and Google, and outlines strategies and steps to becoming a cognitive corporation. This book provides an invaluable guide to the real-world future of business AI.
商品描述(中文翻譯)
在《AI優勢》中,托馬斯·達文波特提供了一本關於在商業中使用人工智慧的指南。他描述了可用的技術以及公司如何利用這些技術來獲取商業利益和競爭優勢。他剖析了人工智慧熱潮的誇大現象——還記得當時IBM的Watson似乎能治癒癌症嗎?——並解釋了企業如何在現實世界中立即將人工智慧付諸實行。他的主要建議是:不要追求“登月計畫”(治癒癌症或合成所有投資知識);而是尋找“低垂的果實”來提高公司的效率。
達文波特解釋了人工智慧所提供的商業價值是穩固的,而非性感或引人注目的。人工智慧將改善產品和流程,並使決策更加明智——這些都是重要但在很大程度上是看不見的任務。人工智慧技術不會取代人類工作者,而是增強他們的能力,讓智能機器與聰明的人一起工作。人工智慧可以自動化結構化和重複性的工作;通過機器學習提供廣泛的數據分析(“強化版分析”),並通過聊天機器人和智能代理與客戶和員工互動。公司應該嘗試這些技術並發展自己的專業知識。
達文波特描述了主要的人工智慧技術並解釋了它們的使用情況,報告了亞馬遜和谷歌等大型商業企業所做的人工智慧工作,並概述了成為認知企業的策略和步驟。本書提供了關於商業人工智慧現實未來的寶貴指南。