Streaming and Digital Media: Understanding the Business and Technology (Paperback) (串流與數位媒體：理解商業與技術)

Description

Steaming and Digital Media gives you a concise and direct analysis to understand a scalable, profitable venture, as well as the common and hidden pitfalls to avoid in your business. By focusing on both the business implications and technical differences between online video and traditional broadcast distribution, you will learn how to gain significant time-to-market and cost-saving advantages by effectively using streaming and digital media technologies. As part of the NAB Executive Technology Briefing series, the book is geared towards the manager or executive and no technical prerequisite is required. You can quickly learn the technical speak as well as the market and business implications.

New In The Book:
- Consumer generated content and portals
- Distribution of full-length video content
- New distribution outlets for delivering content (Sling, TiVO, IPTV)
- Addition of Flash streaming technology and Podcasting
- Up-to-date market research and data
- New industry pricing data

Table of contents

Introduction: The Current State Of The Streaming and Digital Media Industry
Chapter 1: Why Get Into Streaming and Digital Media?
Chapter 2: Technology Primer: The Basics of Streaming and Digital Media
Chapter 3: The Four Keys to a Profitable Streaming or Digital Media Business
Chapter 4: It's Not Childs Play: Learning From the Pitfalls from the Past Three Years
Chapter 5: Quality and Content Are King and Queen of the Digital Media Realm
Chapter 6: Streaming or Digital Media Project Management: How to Implement and Manage a Profitable Business
Chapter 7: Beyond Streaming Media: What Streaming and Digital Media Means to Other Areas of a Media Business