Electronic Media Management, Revised, 5/e

Peter Pringle, Michael F Starr

Electronic Media Management, Revised, 5/e

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Table of Contents

Broadcast Station Management; Financial Management; Human Resource Management; Broadcast Programming; Broadcast Sales; Broadcast Promotion and Marketing; Broadcast Regulations; Managing the Cable Television System; Public Broadcast Station Management ; Entry into the Electronic Media Business; Appendix A: TV Parental Guidelines; Appendix B: Radio Station Manager's Guide: Some Basics of the FCC's Rules and Regulations; Glossary; Bibliography; Index

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廣播站管理; 財務管理; 人力資源管理; 廣播節目; 廣播銷售; 廣播推廣和行銷; 廣播規定; 管理有線電視系統; 公共廣播站管理; 進入電子媒體業務; 附錄A: 電視家長指南; 附錄B: 廣播站經理指南: FCC規則和法規的基本知識; 詞彙表; 參考書目; 索引


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