Descriptive Metadata for Television: An End-to-End Introduction

 Description： 

Descriptive Metadata for Television is a comprehensive introduction for television professionals that need to understand metadata's purpose and technology. This easy-to-read book translates obscure technical to hands-on language understandable by real people.

1: What Is Metadata?
- So, What Is ?Metadata?? - What Metadata Is Not: Myths and Facts - Perceptions of Metadata - Relationships with Current and Future Broadcast Technologies - The Perceived Relationship with the Data Handling (Information) Technologies - The Very Real Relationship with Information Science - Data Structures, Rules, and Values - Metadata as the Key to Knowledge Management during the Production Processes - Knowing What You?ve Got and Everything about It - Libraries as a Resource and Gold Mine - Where Is the Metadata? - Metadata Synchronization

2: Types of Metadata
- The ?Purpose? of Metadata - Metadata in the Workflow

3: Metadata Schemes, Structures, and Encoding
- Metadata Schemes and Structures - Object Records and Item Records (Complex Objects) - Metadata Structure Standards - Metadata Rules Standards - Metadata Value Standards - Maintenance of Metadata - Encoding of Metadata

4: The Impact of Technology Change on People and Metadata Processes
- How Is Metadata Captured and Stored? - Who Owns the Metadata? - Practicalities and Opportunities of Desktop Production in the New Workflows - Where Can Metadata Leak Away? - Authenticity in Metadata - Mapping Metadata to Different Systems

5: Identifiers and Identification
- Registered Identifiers - Unregistered Identifiers - Identifiers with Production to Consumer Relevance

6: Metadata for the Consumer
- Online: Yes or No? - Metadata as the Connector between Broadcast Content and Internet Content - Metadata and Consumer Needs - Stages of the Production and Transmission Process Chains to the Consumer - Metadata Elements - Metadata for Locating the ?Stuff? - Metadata in Marketing - Other Useful Metadata

7: Metadata in Public Collections
- Donations by Broadcasters - Donations by Individuals and Production Companies - Programs Recorded Off-Air - Metadata Added by the Public Archive - Getting Metadata out to the Public