Electronic Media Management, 5/e

Peter Pringle, Michael F Starr

Electronic Media Management, 5/e

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The fifth edition of a classic text features important updates that reflect the enormous changes that have taken place in recent years - the Internet as an important information transmission format that is here to stay and convergence among media. This edition features thorough discussions on the Internet and convergence, as well as reflects the latest information on broadcast and cable regulations and policies. It also includes a fresh batch of case studies, and study questions. As in previous editions, this book also covers management theory, audience analysis, broadcast promotion, and marketing.

 

 Table Of Contents

Broadcast Station Management; Financial Management; Human Resource Management; Broadcast Programming; Broadcast Sales; Broadcast Promotion and Marketing; Broadcast Regulations; Managing the Cable Television System; Public Broadcast Station Management ; Entry into the Electronic Media Business

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描述

這本經典教材的第五版進行了重要的更新，反映了近年來發生的巨大變化 - 互聯網作為一種重要的信息傳輸格式已經成為常態，媒體之間的融合。本版詳細討論了互聯網和融合，並反映了廣播和有線電視規定和政策的最新信息。它還包括一批新的案例研究和學習問題。與以前的版本一樣，本書還涵蓋了管理理論、觀眾分析、廣播推廣和市場營銷。

目錄

廣播站管理；財務管理；人力資源管理；廣播節目；廣播銷售；廣播推廣和市場營銷；廣播規定；有線電視系統管理；公共廣播站管理；進入電子媒體業務

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